Social Media Marketing Manager

4 weeks ago

Gujranwala, Punjab, Pakistan Ecomsters Full time

We are looking for a Social Media Marketing Manager who is an online advertising expert in Facebook, Google, Instagram, YouTube Ads, and Google Shopping to market our brands in the countries we operate in. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution, along with proven dropshipping experience with Shopify.

Responsibilities

  • Good command over Social Media Marketing (SMM) Strategies and Tools
  • Measure performance of Social Media Marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.)
  • Create a full functional and effective sales funnel to lower the traffic churn rate and increase conversions.
  • Integration of Facebook pixel and reading of analytics.
  • Basic infographic designing skills, video editing, and Adobe Photoshop
  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update the website.
  • Collaborate with designers to improve user experience.
  • Experience in optimizing landing pages and user funnels, experience with A/B and multivariate experiments.
  • Manage brand websites – setup, list products, optimize and increase sales via brand websites.
  • Onboard, list, and increase sales on third-party channels such as Shopify and WordPress.
  • Analyze metrics such as Google Analytics, Facebook Insights, email marketing analytics, etc. to measure, report, and optimize for sales and increase customer loyalty.
  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic.
  • Plan, generate, edit, publish, and share daily content across different social networks.
  • Explore and identify ways to integrate social media into business strategies and marketing campaigns.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics.
  • Good interpersonal and communication skills
  • Good organizational and time management skills
Job Specification
  • Proven experience of dropshipping
  • Adequate Social Media Marketing knowledge and tools like Google Analytics
  • Ability to perform research and analyze social media.
  • Proven experience as Social Media Marketing Executive or similar role.
  • Excellent understanding of Social Media Marketing concepts and best practices.
  • Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
  • Strong communication skills (both written and spoken).

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