Digital Marketing Executive

4 weeks ago


Faisalabad City Tehsil, Pakistan WEBTOS Full time
Job Responsibilities
  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build, and maintain our social media presence
  3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights
  5. Brainstorm new and creative growth strategies
  6. Plan, execute, and measure experiments and conversion tests
  7. Collaborate with internal teams to create landing pages and optimize user experience
  8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  9. Instrument conversion points and optimize user funnels
  10. Collaborate with agencies and other vendor partners
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Specification

Requirements and Skills

  1. BS/MS degree in marketing or a related field
  2. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  4. Experience in optimizing landing pages and user funnels

Location: Information Technology and Services - Faisalabad, Pakistan

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