Digital Media Marketing Expert

2 weeks ago

Lahore, Punjab, Pakistan MavenUp Full time
Digital Media Marketing Expert (SEO Specialist) Required
MavenUp, Pakistan

You'll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands-on work, overseeing the work of others, and adjusting strategy as necessary.

Job Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Prepare detailed strategy reports.
  • Write powerful calls-to-action to convert visitors.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Keep updated on both white hat and black hat SEO strategies to stay within search engine guidelines.
  • Compile and present SEO guidelines.
Job Specification

Eligibility Criteria

  • 4+ years of digital advertising experience.
  • Ability to energize and inspire internal teams about the importance of digital opportunities.
  • Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media, and inbound marketing.
  • Show proven skills in identifying digital opportunities.
  • Experience defining content KPIs and measurement.
  • Deep understanding of how digital content moves through today's media landscape and define relevant and impactful strategies.
  • Experienced in SEO knowledge and social media marketing savvy.
  • At ease managing multiple projects, setting stakeholder expectations, working individually, and collaborating across teams.
  • Proficiency in English.
  • Reliable internet connection and (remote) office with a door.

Candidates should have experience with four (4) or more of the following analysis tools:

  • Web Analytics.
  • Search Engine Marketing.
  • Display Marketing.
  • Some WordPress knowledge.
  • Google Search Console.
  • SEMrush.

And the following skills:

  • Keyword research.
  • Ecommerce SEO.
  • Backlink analysis.
  • SEO Audits.
  • Local SEO (helpful).
  • Citation building (helpful).

Nice to Haves

  • Experience with mid to large scale digital implementations.
  • Ability to manage ambiguity and successfully navigate large organizations.
  • Experience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition).
  • Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation.
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