Digital Media Marketing Expert
2 weeks ago
MavenUp, Pakistan
You'll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands-on work, overseeing the work of others, and adjusting strategy as necessary.
Job Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Prepare detailed strategy reports.
- Write powerful calls-to-action to convert visitors.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Keep updated on both white hat and black hat SEO strategies to stay within search engine guidelines.
- Compile and present SEO guidelines.
Eligibility Criteria
- 4+ years of digital advertising experience.
- Ability to energize and inspire internal teams about the importance of digital opportunities.
- Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media, and inbound marketing.
- Show proven skills in identifying digital opportunities.
- Experience defining content KPIs and measurement.
- Deep understanding of how digital content moves through today's media landscape and define relevant and impactful strategies.
- Experienced in SEO knowledge and social media marketing savvy.
- At ease managing multiple projects, setting stakeholder expectations, working individually, and collaborating across teams.
- Proficiency in English.
- Reliable internet connection and (remote) office with a door.
Candidates should have experience with four (4) or more of the following analysis tools:
- Web Analytics.
- Search Engine Marketing.
- Display Marketing.
- Some WordPress knowledge.
- Google Search Console.
- SEMrush.
And the following skills:
- Keyword research.
- Ecommerce SEO.
- Backlink analysis.
- SEO Audits.
- Local SEO (helpful).
- Citation building (helpful).
Nice to Haves
- Experience with mid to large scale digital implementations.
- Ability to manage ambiguity and successfully navigate large organizations.
- Experience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition).
- Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation.
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