Lead Generation

2 days ago

Lahore, Punjab, Pakistan Hazen Technologies Inc Full time
Job Location:

Gulberg, Lahore, Pakistan (Onsite, Not Remote)

Work Schedule:

Full-time | 06:00 PM - 03:00 AM PKT

Key Responsibilities of Lead Generation & BD Executive:

Role Overview:

As a Sales Development Representative (SDR), you will be the first point of contact for potential clients, playing a critical role in driving sales growth by generating and qualifying leads. Focused on the U.S. market, this role demands exceptional communication skills, persistence, and a results-driven mindset.

Key Responsibilities:
  • Identify and pursue new business opportunities to grow the company's BPO and IT consulting business.
  • Conduct market research to identify potential clients and understand their needs and requirements.
  • Lead Generation: Conduct proactive outreach via calls, emails, and social media to identify and engage potential clients (SQL & MQL).
  • Inbound Lead Management: Respond promptly to leads generated through marketing campaigns and qualify their potential.
  • Lead Qualification: Oversee advanced prospect research to ensure high-quality targeting and alignment with business priorities. Utilize criteria such as BANT (Budget, Authority, Need, Timeline) to qualify leads and transfer them to Senior Sales Executives.
  • Appointment Setting: Schedule meetings, product demos, or calls with qualified prospects.
  • Market Research: Identify and research key decision-makers within target industries to enhance prospecting efforts.
  • CRM Management: Maintain accurate and up-to-date lead records in CRM systems such as Salesforce or Dynamics 365.
  • Performance Metrics: Consistently meet or exceed KPIs, including outreach activities and meetings booked.
  • Industry Knowledge: Stay informed about the company's offerings, the U.S. market, and emerging industry trends.
Requirements:
  • Minimum undergraduate degree in IT, Business, Marketing, or a related field preferred.
  • 2+ years of experience in cold calling, lead generation, and lead qualification, preferably in the outsourcing industry or IT services in North America or European markets.
  • Strong understanding of the market dynamics of outsourcing services and client needs.
  • Expertise in demand lead generation, lead qualification, and business development.
  • Analytical mindset with proficiency in data-driven decision-making and market analysis.
  • Exceptional communication and negotiation skills, with the ability to engage and influence clients and stakeholders at all levels.
  • Excellent presentation and interpersonal skills.
  • Ability to articulate results and sales performance effectively.
  • Proven track record of meeting or exceeding sales KPIs in a fast-paced environment.
  • Strong organizational, problem-solving, and attention to detail skills.
  • Experience with CRM tools and sales processes (Salesforce, HubSpot, Microsoft Dynamics) is an advantage.
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