Lead Content Writer

3 weeks ago

Karachi, Sindh, Pakistan iSEO Ranker Full time

iSEO Ranker, a dynamic SEO-focused digital agency, is on the lookout for a Lead SEO Content Writer to join their on-site team in Karachi. This role is ideal for someone with a passion for compelling storytelling, a sharp understanding of SEO principles, and the ability to mentor a growing content team.

As the Lead SEO Content Writer, you will take ownership of the agency's content development efforts—crafting high-impact blog posts, website content, and social media articles that engage audiences and drive traffic. You will also play a pivotal role in developing strategic content plans, mentoring junior team members, and collaborating with various departments to ensure consistent, quality output.

Key Responsibilities:

Create a variety of SEO-optimized content including blogs, web pages, and social posts that align with audience needs and search engine algorithms

Develop and implement advanced SEO content strategies that boost organic rankings and site visibility

Lead internal brainstorming sessions and contribute to innovative content initiatives

Collaborate with SEO analysts, designers, and marketing specialists to deliver unified, impactful campaigns

Guide and mentor junior writers, provide editorial feedback, and help nurture their professional growth

Ensure all content aligns with brand tone, voice, and style guidelines

Track team KPIs, monitor writing quality, and lead content optimization efforts

Introduce new SEO tools, processes, and creative workflows to streamline team productivity

Stay ahead of content and SEO trends to maintain the agency's competitive edge

Support client communication when required, interpreting needs into clear content strategies

Required Qualifications & Skills:

Bachelor's degree in English, Journalism, Marketing, Communications, or a relevant field

4 to 5 years of proven SEO content writing experience, preferably within an agency setting

Strong grasp of SEO tools, keyword research, and on-page optimization techniques

Excellent command over English grammar, tone, and web-friendly writing

Versatility in writing across industries and subject matters

Leadership and mentoring capabilities

Ability to manage multiple projects while maintaining high content standards

Team-oriented with strong communication and coordination skills

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