SEO Specialist

4 weeks ago

Karachi, Sindh, Pakistan The Plum Tree Group Full time

Company Overview

Launchpad is a dynamic digital marketing agency seeking a passionate and detail-oriented Entry-Level SEO Specialist to join our growing team. We are committed to helping businesses improve their online visibility and achieve digital marketing success.

Job Summary

We are looking for a motivated individual with a strong interest in search engine optimization to support our digital marketing efforts. The ideal candidate will be eager to learn, analytical, and passionate about improving website performance and search rankings.

Responsibilities

  • Conduct comprehensive keyword research using industry-standard tools
  • Perform website audits to identify SEO improvement opportunities
  • Assist in developing and implementing SEO strategies for client websites
  • Create and optimize content for search engine visibility
  • Monitor and analyze website performance using Google Analytics and Google Search Console
  • Prepare monthly SEO performance reports
  • Assist in link-building campaigns
  • Stay updated on the latest SEO trends, algorithm updates, and best practices
  • Collaborate with content writers, web developers, and digital marketing team members
  • Support technical SEO improvements, including site structure and metadata optimization

Required

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • Strong understanding of SEO principles and digital marketing fundamentals
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office and Google Workspace
  • Basic understanding of HTML and website structure
  • Analytical mindset with attention to detail
  • Ability to work collaboratively in a team environment

Preferred

  • Google Analytics and Google Search Console certifications
  • Experience with SEO tools like SEMrush, Ahrefs, or Moz
  • Basic knowledge of WordPress or other content management systems
  • Understanding of content marketing principles
  • Familiarity with basic web design concepts

Technical Skills

  • Keyword research
  • On-page and off-page SEO techniques
  • Google Analytics
  • Google Search Console
  • Basic HTML and CSS
  • SEO reporting and analysis tools

Soft Skills

  • Excellent communication
  • Problem-solving abilities
  • Adaptability
  • Continuous learning mindset
  • Time management
  • Collaborative team player
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Advertising Services
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