SEO Expert

We are seeking a passionate and results-oriented Sr SEO Specialist to join our digital marketing team. If you have a solid understanding of search engine algorithms and a proven track record in driving organic SEO growth, we encourage you to apply.

The SEO Specialist will be responsible for developing, implementing, and managing comprehensive SEO strategies across technical, on-page, and off-page fronts. The ideal candidate will possess strong analytical skills, be adept at identifying growth opportunities, and stay current with the ever-evolving SEO landscape. This role is crucial in enhancing our search visibility, increasing website traffic, and contributing to our overall business growth.

• Strategy Development & Implementation:
• Plan and execute comprehensive on-page, off-page, and technical SEO strategies to improve website performance and search engine rankings.
• Develop and integrate SEO best practices into overall content marketing strategies, collaborating with content creators to optimize existing and future content.
• Technical SEO:
• Conduct thorough technical SEO audits to identify and resolve issues such as crawl errors, indexing problems, site speed, mobile-friendliness, broken links, XML sitemaps, and robots.txt errors.
• Work closely with web developers and designers to implement technical SEO changes and ensure website updates do not negatively impact SEO performance.
• Implement and optimize structured data (schema markup) to enhance search visibility and rich snippets.
• Ensure website architecture, URL structure, and internal linking are optimized for search engines and user experience.
• On-Page SEO:
• Perform in-depth keyword research and analysis to identify high-value keywords, relevant search terms, and phrases that drive organic traffic and conversions.
• Optimize website content, meta titles, meta descriptions, header tags, image alt text, and other on-page elements for targeted keywords and user intent.
• Conduct content gap analysis to identify opportunities for new content creation.
• Off-Page SEO (Link Building & Authority):
• Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative and relevant websites.
• Identify opportunities for link reclamation and unlinked brand mentions.
• Monitor and analyze competitor backlink profiles and strategies.
• Explore and leverage local SEO strategies and social media marketing for brand visibility and engagement.
• Analysis, Reporting & Monitoring:
• Monitor website performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Track key performance indicators (KPIs) including organic traffic, keyword rankings, bounce rate, click-through rates (CTR), and conversions.
• Generate insightful reports on SEO performance, provide actionable recommendations, and present findings to stakeholders.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Collaboration:
• Collaborate effectively with cross-functional teams including content creators, web developers, UX/UI designers, and marketing professionals to ensure SEO best practices are integrated into all aspects of website development and content creation.
• Provide SEO guidance and support to internal teams as needed.

Job Type: Full-time

Pay: Rs80,000.00 - Rs90,000.00 per month

• Do you have expertise in Google Merchant?
• Have you worked in a packaging campaign? If So, name them.
• Have you been able to rank Products? If So, submit your portfolio.
• Have you derived traffic organically on the website?
• How many years of SEO experiencedoyouhave?

Work Location: In person