Lead UI/UX Designer

Job Title: Lead UI/UX Designer
Location: Karachi | Onsite
Company: The Plum Tree Group

About Us:
The Plum Tree Group is an award-winning interactive agency dedicated to designing, building, and bringing to market customized, memorable, and meaningful digital products, solutions, and experiences. Since 2006, we've helped over 300 start-ups and Fortune 500 clients grow their online businesses.

We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting, and Micro Venture Support Services. Our team is a certified partner with several leading platforms powering digital transformation, including Salesforce, Velocity, Shopify, Google Partner, and the AWS Partner Network, among others.

Who We're Looking For:
We are seeking a Lead UI/UX Designer with a strong strategic mindset and hands-on design expertise to drive user-centric digital experiences across web and mobile platforms. This leadership role requires a deep understanding of interaction design, usability principles, and visual design combined with the ability to guide a team and influence product direction.

Key Responsibilities:

• Lead the UI/UX design strategy across multiple projects and platforms.
• Working closely with multiple stakeholders to define and implement innovative solutions for the product direction, visuals, and experience.
• Collaborate with stakeholders, developers, and cross-functional teams to deliver innovative and user-focused solutions.
• Developing visualization of screens within a prototype framework.
• Drive the design process from research and concept through execution and delivery.
• Mentor and guide junior designers, fostering skill development and design best practices.
• Create and review wireframes, user flows, high-fidelity mockups, prototypes, and design systems.
• Establish, document, and maintain design standards and style guides.
• Advocate for user needs and usability through research, testing, and data-driven decision making.
• Present design concepts and strategies to clients and internal teams with clarity and confidence.
• Proactively identify UX opportunities and contribute to overall product improvement.
  

Requirements:

• A degree in Graphic Design, Interaction Design, Visual Design, HCI, or equivalent professional experience designing web, mobile, or desktop applications across the full product lifecycle.
• 6+ years of UI/UX design experience, including at least 3 years in a senior or lead design role.
• Strong portfolio demonstrating design leadership and high-impact design work for web/mobile applications.
• Expertise in design tools such as Figma, Adobe XD, Zeplin, Marvel, and prototyping tools.
• Proven ability to lead design projects end-to-end and work with Agile/Scrum teams.
• Deep understanding of Material Design, HIG, responsive design, and accessibility standards.
• Strong communication skills with the ability to defend and explain design decisions.
• Experience working in an agency or fast-paced environment with multiple stakeholders or clients is preferred.
• A collaborative spirit and the ability to manage ambiguity and multiple priorities effectively.
• Proven experience owning the full product design lifecycle, from initial user research and problem discovery to delivering polished UI and interaction designs that ship to users.
• Track record of driving impact through design, having contributed to measurable improvements in key business metrics at previous organizations.
• Ability to leverage both qualitative and quantitative user data to inform, validate, and optimize design decisions throughout the product development process.
• Highly proficient in creating high-fidelity mockups and interactive prototypes using modern tools such as Figma, Sketch, and InVision.
• Excellent communication and storytelling skills, with the ability to clearly articulate design decisions and strategy across cross-functional teams and stakeholders.
  

What We Offer:

• A fun, collaborative startup-like culture.
• Leadership and professional growth opportunities.
• A flexible and hybrid work environment.
• Competitive compensation (base + performance incentives).
• Medical insurance.
• Exposure to international clients and cutting-edge projects.