Creative Designer

1 day ago


Lahore, Punjab, Pakistan Freelancerprox Full time

Job Title: Digital Experience Creative Designer

Reports: Digital Marketing Director

Working Days: Monday to Friday (Saturday & Sunday Off)

Working Hours: 6:00 PM to 3:00 AM US Hours

Job Type: Onsite

Location: Near Kalma Chowk Lahore

Job Summary:

Creative Experience Designers are pivotal in shaping digital experiences by designing visually compelling and user-centered solutions that enhance customer engagement, drive conversions, and promote brand loyalty. As a key member of the Creative & Digital Experience team, you will bring the brand to life across diverse digital platforms, aligning creative strategies with marketing, merchandising, and overall business goals.

Key Responsibilities

  1. Designing & Mapping Customer Journeys
    • Collaborate with marketing, merchandising, and brand strategy teams to create seamless end-to-end customer journeys, ensuring that each digital touchpoint is visually engaging, aligned with the brand, and optimized for the best user experience.
    • Design seasonal and event-based shopping experiences on the website and within the app that showcase new collections, highlight promotions, and meet customers' evolving needs.
    • Conduct research to understand customer behavior and use insights to develop design flows that enhance the overall experience and increase brand engagement.
  2. Iterative Design Aligned with Marketing Goals
    • Partner with merchandising and marketing teams to grasp key goals for campaigns, product launches, and highlights, adjusting digital creatives to meet these objectives.
    • Apply an iterative design process to test, refine, and improve assets based on performance data, feedback from stakeholders, and evolving marketing goals.
    • Work with analytics teams to review campaign performance and use insights to continuously improve and optimize creative assets.
  3. Cross-Channel Asset Creation & Support
    • Create visual assets for a variety of digital channels, including e-commerce, social media, email marketing, and paid ads.
    • Ensure designs are optimized for each platform and maintain a consistent brand voice while meeting customer expectations.
    • Be adaptable to the brand's seasonal and campaign requirements, providing rapid ideation and production for fast-paced digital initiatives.
  4. Technical Collaboration & Problem-Solving
    • Understand the technical limitations and opportunities of the website and mobile platforms, collaborating with developers to ensure the feasibility of designs.
    • Work with cross-functional teams to troubleshoot design challenges, providing creative and technical solutions.
    • Clearly communicate design requirements to development teams, ensuring the final product reflects the intended UX/UI aspects and is technically sound.

Education & Experience

  • Bachelor's degree in Graphic Design, Digital Marketing, or a related field.
  • Minimum of 5 years of experience in design and digital marketing.
  • Experience in retail design is a plus.
  • Proficiency in Figma for wireframing, prototyping, and creating responsive designs.
  • Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), with the ability to create high-quality visuals, animations, and interactive content.
  • Familiarity with UX research methods, such as A/B testing, user interviews, and surveys, to understand customer behavior.
  • Excellent collaboration skills and experience working with cross-functional teams including marketing, merchandising, UX, and technical teams.
  • Experience with project management tools (Asana, Jira, Trello) to manage tasks, monitor progress, and ensure timely coordination.
  • Knowledge of analytics tools like Google Analytics or Adobe Analytics is an advantage.

Additional Skills & Behaviors:

  • Keep up to date with new design tools and methodologies, and integrate them into your workflow to improve efficiency, quality, and creativity.
  • Maintain a customer-centric approach in all design work, creating intuitive, accessible, and engaging experiences.
  • Proactively seek and implement feedback to continuously improve the digital experience.
  • Ability to manage multiple projects and deadlines, ensuring timely delivery of high-quality designs.
  • Strong ability to analyze data and apply insights to enhance creative strategies, improving design performance based on user feedback.
  • Stay informed about the latest trends in e-commerce design, digital marketing, and UX best practices, injecting fresh ideas into the creative process.
  • Engage in continuous professional development, attending webinars and workshops to enhance your design expertise.
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