Product Marketing Specialist

2 days ago


Lahore, Punjab, Pakistan SOCO ENGINEERS Full time

Job Title: Product Marketing Specialist

Location: [On-site] at Al Hafeez Executive, Block C3, Gulberg III, Lahore

About Us

SOCO Engineers is a pioneering software solutions provider driving innovation across industries with SIMUSPACE, an adaptive intelligence platform that automates workflows, unifies data, and accelerates decision-making. Trusted by global leaders in automotive, aerospace, energy, and manufacturing, SIMUSPACE empowers teams to turn complexity into clarity.

Role Overview

As a Product Marketing Specialist, you will be the voice of SIMUSPACE, crafting compelling narratives that resonate with technical and executive audiences. You'll bridge the gap between engineering excellence and market demand, developing strategies that position SIMUSPACE as the go-to platform for intelligent automation.

Key Responsibilities

  1. Develop and execute data-driven GTM strategies for new features, verticals (automotive, aerospace, etc.), and partnerships.
  2. Align campaigns with brand identity, ensuring consistency across all channels (web, social, email, events).
  3. Conduct competitive analysis to refine positioning and highlight SIMUSPACE's unique values.
  4. Craft customer-centric messaging (elevator pitches, battle cards, whitepapers) that translates technical capabilities into ROI-driven stories.
  5. Produce case studies showcasing success stories of customers.
  6. Equip sales teams with tools like demo scripts, FAQs, and competitive playbooks.
  7. Lead creation of high-impact content: blogs, videos, webinars, and social campaigns.
  8. Script and storyboard product explainers (e.g., "SIMUSPACE in 90 Seconds") and customer testimonials.
  9. Oversee product documentation, user guides, and developer portals to ensure clarity for technical users.
  10. Collaborate with engineering to distill complex workflows into digestible tutorials.
  11. Build a library of technical blogs addressing different use cases.
  12. Partner with Product Management to shape roadmap messaging and launch timelines.
  13. Work with Sales to identify customer pain points and refine value propositions.
  14. Support HR in employer branding to attract top talent.

Qualifications

  1. 3+ years in product marketing, preferably in SaaS, AI, or enterprise software.
  2. Proven ability to market technical products to both engineers and C-suite.
  3. Expertise in creating customer-facing assets (case studies, whitepapers, demo videos).
  4. Exceptional storytelling skills with a portfolio of impactful content.

Preferred

  1. Experience in automotive, manufacturing, or aerospace industries.
  2. Familiarity with AI/Generative AI concepts.
  3. Certifications in Product Marketing (PMM), Content Marketing, or Agile methodologies.

Why Join SOCO Engineers?

  1. Impact: Drive innovation in industries like automotive, aerospace, and energy by shaping the future of SIMUSPACE—a platform transforming how teams automate, analyze, and collaborate.
  2. Growth: Access tailored training programs, mentorship from industry experts, and opportunities to attend leading technical conferences.
  3. Work-Life Balance: Competitive salary, health benefits, and performance-based bonuses.
  4. Stability: Join a forward-thinking company with a strong client base in automotive and aerospace.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Motor Vehicle Manufacturing

#J-18808-Ljbffr

  • Lahore, Punjab, Pakistan beBee Careers Full time

    Digital Product Marketing OpportunityThis is an exciting opportunity for a skilled Digital Product Marketing Specialist to join our team and drive business growth through effective digital product marketing.You will develop and execute digital marketing strategies, work closely with cross-functional teams, and lead product demonstrations and...


  • Lahore, Punjab, Pakistan HG Marketing Full time

    About the RoleHG Marketing is a podcast agency based in Lahore, helping marketers & entrepreneurs generate leads through B2B podcasting. We are looking for a skilled Marketing Media Specialist to join our team and contribute to our mission.As a Marketing Media Specialist, you will be responsible for designing or overseeing the creation of thumbnails and...


  • Lahore, Punjab, Pakistan Marketing Sip Full time

    Job Title:Private Label StrategistJob Summary:We are seeking an experienced Amazon expert to join our team as a Private Label Strategist. In this role, you will be responsible for managing our private label products on Amazon, identifying high-quality products for listing, sourcing from Alibaba, and overseeing Amazon PPC campaigns.The ideal candidate will...


  • Lahore, Punjab, Pakistan Computer Marketing Company Full time

    We are seeking a highly skilled Marketing Executive for Industrial Products to join our team at Computer Marketing Company. As a key member of our marketing department, you will be responsible for developing and executing effective marketing strategies to drive business growth.Key ResponsibilitiesDevelop and execute marketing plans to achieve brand awareness...

  • Product Specialist

    2 weeks ago


    Lahore, Punjab, Pakistan ShahCo Medical Pvt Ltd Full time

    Product Specialist ShahCo Medical Pvt Ltd, Pakistan Responsible for preparing product forecasts in coordination with responsible Management.Communicate with the management regarding the product campaign including journal advertising, direct mail and conferences (Programs and events).Managing the entire product line life cycle from strategic planning to...


  • Lahore, Punjab, Pakistan Trimax Marketing Full time

    About the RoleWe are seeking a talented Results Driven Marketing Specialist to join our team at Trimax Marketing. The successful candidate will be responsible for developing and implementing effective marketing strategies that drive results-oriented growth and contribute to the overall success of the company.Key ResponsibilitiesTo develop and implement...

  • Product Specialist

    3 weeks ago


    Lahore, Punjab, Pakistan Mediland Pakistan Private Limited Full time

    Product Specialist Mediland Pakistan Private Limited, Pakistan For Marketing of Medical Equipments in Government Hospitals, Semi-Government Hospitals, Autonomous Bodies (Hospitals), Tehsil Head Quarters, District Head Quarters Hospitals, Teaching Hospitals, and Medical Colleges across the country.Job SpecificationThe ideal candidate should have a Doctor of...


  • Lahore, Punjab, Pakistan beBee Careers Full time

    We are looking for a Product Development Specialist to join our team. The successful candidate will have experience in new product launches, particularly in the medical device/pharma sector.Job RequirementsMarket feasibility studies and competitor pricing analysis.Preparation of product costings and launch strategies.Development of sales teams and training...


  • Lahore, Punjab, Pakistan Mediland Pakistan Private Limited Full time

    About the RoleMediland Pakistan Private Limited is a reputable manufacturer and supplier of medical equipment. We are currently seeking a skilled Product Specialist to join our marketing team. The successful candidate will be responsible for promoting our products across various hospitals and medical institutions.Key Responsibilities:Promote medical...


  • Lahore, Punjab, Pakistan beBee Careers Full time

    Job Title: Product Promotion SpecialistThis role is responsible for promoting products or services through various marketing channels.Description:About the Role:Develop and implement marketing strategies to promote products or services.Conduct market research studies to identify potential markets and analyze their findings.Negotiate contracts with vendors...


  • Lahore, Punjab, Pakistan AKM360 Marketing Solutions Full time

    Digital Marketing Expert / SEO SpecialistDigital Marketing Specialist1 Position AvailableResponsibilities:Design digital media campaigns aligned with business goalsCoordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)Manage end-to-end digital projectsEstablish our web presence to boost brand awarenessMaintain a strong...


  • Lahore, Punjab, Pakistan Marketing Sip Full time

    Role OverviewWe are looking for an experienced Amazon expert to join our team as a Private Label Strategist. In this role, you will be responsible for managing our private label products on Amazon, identifying high-quality products for listing, sourcing from Alibaba, and overseeing Amazon PPC campaigns.The ideal candidate will have a strong understanding of...


  • Lahore, Punjab, Pakistan Bright Way Technologies Full time

    We are looking for a detail-oriented and experienced Product Listing Specialist to join our e-commerce team. The ideal candidate will be responsible for creating and managing product listings across various online marketplaces and our e-commerce website. You will ensure that our product listings are optimized, accurate, and attractive to maximize...


  • Lahore, Punjab, Pakistan Marketing Sip Full time

    Job DescriptionWe are seeking an experienced Amazon expert to join our team as a Private Label Strategist. In this role, you will be responsible for managing our private label products on Amazon, identifying high-quality products for listing, sourcing from Alibaba, and overseeing Amazon PPC campaigns.The ideal candidate will have a strong understanding of...


  • Lahore, Punjab, Pakistan Intelligent Medical Innovations Full time

    About the RoleThe Surgical Product Launch Specialist will play a key role in the development and launch of our new surgical product line.You will be responsible for preparing market feasibility studies, conducting competitor analysis, and developing product marketing strategies.Prepare market feasibility studies for a new product line.Conduct competitor...


  • Lahore, Punjab, Pakistan EvolveByte LinkedIn Marketing Agency Full time

    About EvolveByte LinkedIn Marketing Agency">Our agency is dedicated to providing top-notch LinkedIn marketing solutions that drive real results for our clients. As a Digital Marketing Specialist, you will play a key role in developing and executing our clients' marketing strategies.Your primary responsibility will be to create and implement a comprehensive...


  • Lahore, Punjab, Pakistan Jade Group Full time

    Job Description:We are seeking a highly motivated Product Acquisition Specialist to join our dynamic team. The ideal candidate will be responsible for conducting thorough research to identify high-potential products for import, evaluating suppliers, and performing detailed market analysis to ensure that our imported products are competitively priced and meet...


  • Lahore, Punjab, Pakistan Sky Marketing Full time

    At Sky Marketing, we are seeking a highly skilled Business Growth Specialist to contribute to the growth of our organization. This individual will be responsible for finding and retaining clients, identifying opportunities for increased revenue, and collaborating with staff to develop sales strategies.To be successful in this role, you should have a strong...


  • Lahore, Punjab, Pakistan Do It Right Pakistan Full time

    Job Description">We are seeking a highly motivated Product Sourcing Specialist to join our team at Do It Right Pakistan. The successful candidate will be responsible for conducting market research to identify new products and trends in various categories.The ideal candidate will have 1+ years of experience in product development, sourcing, or a related field...

  • Product Marketer

    4 days ago


    Lahore, Punjab, Pakistan Tkxel LLC Full time

    Tkxel is a leading software development company located in Reston, Virginia. We are committed to developing innovative software solutions for leading enterprises in the world, helping them grow their businesses using the latest technology solutions.Job DescriptionWe are seeking a creative and results-driven Product Marketer to drive the marketing strategy...