Product Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan SOCO ENGINEERS Full time

Job Title: Product Marketing Specialist

Location: [On-site] at Al Hafeez Executive, Block C3, Gulberg III, Lahore

About Us

SOCO Engineers is a pioneering software solutions provider driving innovation across industries with SIMUSPACE, an adaptive intelligence platform that automates workflows, unifies data, and accelerates decision-making. Trusted by global leaders in automotive, aerospace, energy, and manufacturing, SIMUSPACE empowers teams to turn complexity into clarity.

Role Overview

As a Product Marketing Specialist, you will be the voice of SIMUSPACE, crafting compelling narratives that resonate with technical and executive audiences. You'll bridge the gap between engineering excellence and market demand, developing strategies that position SIMUSPACE as the go-to platform for intelligent automation.

Key Responsibilities

  1. Develop and execute data-driven GTM strategies for new features, verticals (automotive, aerospace, etc.), and partnerships.
  2. Align campaigns with brand identity, ensuring consistency across all channels (web, social, email, events).
  3. Conduct competitive analysis to refine positioning and highlight SIMUSPACE's unique values.
  4. Craft customer-centric messaging (elevator pitches, battle cards, whitepapers) that translates technical capabilities into ROI-driven stories.
  5. Produce case studies showcasing success stories of customers.
  6. Equip sales teams with tools like demo scripts, FAQs, and competitive playbooks.
  7. Lead creation of high-impact content: blogs, videos, webinars, and social campaigns.
  8. Script and storyboard product explainers (e.g., "SIMUSPACE in 90 Seconds") and customer testimonials.
  9. Oversee product documentation, user guides, and developer portals to ensure clarity for technical users.
  10. Collaborate with engineering to distill complex workflows into digestible tutorials.
  11. Build a library of technical blogs addressing different use cases.
  12. Partner with Product Management to shape roadmap messaging and launch timelines.
  13. Work with Sales to identify customer pain points and refine value propositions.
  14. Support HR in employer branding to attract top talent.

Qualifications

  1. 3+ years in product marketing, preferably in SaaS, AI, or enterprise software.
  2. Proven ability to market technical products to both engineers and C-suite.
  3. Expertise in creating customer-facing assets (case studies, whitepapers, demo videos).
  4. Exceptional storytelling skills with a portfolio of impactful content.

Preferred

  1. Experience in automotive, manufacturing, or aerospace industries.
  2. Familiarity with AI/Generative AI concepts.
  3. Certifications in Product Marketing (PMM), Content Marketing, or Agile methodologies.

Why Join SOCO Engineers?

  1. Impact: Drive innovation in industries like automotive, aerospace, and energy by shaping the future of SIMUSPACE—a platform transforming how teams automate, analyze, and collaborate.
  2. Growth: Access tailored training programs, mentorship from industry experts, and opportunities to attend leading technical conferences.
  3. Work-Life Balance: Competitive salary, health benefits, and performance-based bonuses.
  4. Stability: Join a forward-thinking company with a strong client base in automotive and aerospace.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Motor Vehicle Manufacturing

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