Digital Marketing

3 weeks ago

Multan, Punjab, Pakistan Prelogex Ltd. Full time
Job Description:

About Prelogex:

Prelogex Ltd is a fast-growing eCommerce and technology services company based in Multan, serving leading UK brands. We're hiring a proactive, creative, and results-driven Digital Marketing & Social Media Manager to amplify our brands' online presence, manage paid and organic campaigns, and oversee our content strategy across platforms.

Role Objective:

You'll own the digital marketing and social media performance of our UK-based brands, driving growth through strategic paid campaigns, engaging social content, trend insights, and detailed performance analysis. This role involves close collaboration with internal creative teams (video, design, SEO) to maximize brand visibility and customer engagement.

Key Responsibilities:

Plan, launch, and manage digital marketing campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms.

Develop and implement engaging organic social media strategies (Instagram Reels, TikTok, Stories).

Collaborate with video editors and graphic designers to create compelling content.

Regularly analyze, optimize, and report on campaign performance (CTR, ROAS, conversions).

Research and apply emerging social media trends to boost brand engagement.

Manage content calendars and coordinate campaign timelines.

Ensure consistency in brand voice and visuals across platforms.

Conduct audience and competitor analysis to improve targeting and messaging.

Job Specification:

Requirements:

Minimum 3–4 years proven experience in digital marketing/social media management.

Strong expertise in paid social media advertising (Meta Ads, Google Ads).

Experience managing social media channels for eCommerce brands.

Skilled in content planning, creation, and execution across platforms (Instagram, Facebook, TikTok).

Proficient in analyzing and reporting digital campaign performance.

Excellent English communication and copywriting skills.

Familiarity with creative briefing and collaboration with designers/editors.

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