
SEO Specialist
2 weeks ago
Job Title: SEO Expert
Location: Lahore, Pakistan
Company: Onewood
Onewood team is rapidly expanding and is looking for an experienced SEO expert to manage all search engine optimization and marketing activities. Candidates must have at least 3+ years of experience as a dedicated SEO specialist for an agency or in-house marketing team and have displayed potential to advance to middle to senior-level positions.
Required Skills:
- Bachelor's degree or equivalent with a certification in Google Analytics is preferred
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
Experience
- At least 3+ years of prior experience in content marketing, content growth and SEO. A portfolio that shows steady search rank increases for other businesses.
- Solid written and verbal communication skills
- Ability to thrive in a fast-paced organization
- Fluent in using Microsoft Office including Outlook, Word, Excel and PowerPoint.
- Attention to detail, ability to prioritize and strong time management to deliver high quality work for multiple accounts while meeting aggressive deadlines.
- Ability to define solutions that will generate measurable results for the client.
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