Employer Branding Specialist

2 weeks ago

Lahore, Punjab, Pakistan Podium Full time

At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes' Next Billion Dollar Startups, Forbes' Cloud 100, the Inc. 5000, and Fast Company's World's Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you

Job Overview:
The Employer Branding Specialist is responsible for enhancing and promoting our company's reputation as an employer of choice. This role involves creating and implementing strategies that showcase the company culture, values, and unique work environment to attract top talent. The position works closely with the HR and Marketing teams to build a strong employer brand both internally and externally.

Responsibilities:

  • Develop and execute a comprehensive employer branding strategy to attract, engage, and retain top talent.
  • Create compelling content (blogs, ads, social media posts, videos, testimonials, etc.) to showcase the company's culture, employee stories, and benefits.
  • Manage and optimize employer branding initiatives across social media platforms such as LinkedIn, Glassdoor, Indeed, and others.
  • Partner with the recruitment team to ensure that the employer brand is consistently communicated during the hiring process.
  • Enhance the internal referral program with targeted campaigns to boost participation, drive quality referrals, and position employees as key talent ambassadors.
  • Develop programs to encourage employees to advocate for the company as a great place to work.
  • Ensure that the employer brand aligns with the overall corporate brand and messaging.
  • Measure the effectiveness of branding campaigns using metrics such as candidate engagement, application rates, and feedback from new hires.
  • Stay informed about market trends, competitor employer branding strategies, and best practices.

Requirements:

  • Bachelor's degree in Marketing, Human Resources, Communications, or a related field.
  • 3+ years of experience in employer branding, recruitment marketing, or related HR functions.
  • Strong written and verbal communication skills.
  • Experience with social media platforms and content creation.
  • Creative thinking with the ability to develop and execute unique branding strategies.
  • Strong analytical skills and experience in using data to drive decision-making.
  • Proficiency in tools such as Canva, Adobe Creative Suite, and social media management tools (Hootsuite, Sprout Social, etc.) is a plus.

Preferred Skills:

  • Experience in video production and editing.
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