Social Media Manager

1 week ago


Islamabad, Islamabad, Pakistan iGATE Technology Full time

We are seeking a dynamic and strategic Social Media Manager to lead our brand's online presence with creativity, data-driven insights, and a passion for sports. This role requires hands-on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities:

Strategic Leadership & Growth

  • Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
  • Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies.
  • Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches.
  • Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision.

Content & Community Management

  • Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content.
  • Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience.
  • Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation.
  • Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling.

Influencer & Partnership Management

  • Identify, onboard, and manage influencer relationships to amplify brand visibility.
  • Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities.
  • Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking.

Performance & Data Analytics

  • Utilize social media analytics tools to track key metrics and optimize content strategies.
  • Generate performance reports to evaluate campaign success and audience engagement.
  • Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques.

Cross-Functional Collaboration

  • Work closely with paid media, content, and design teams to ensure cohesive brand messaging.
  • Align with email marketing teams to integrate social strategies into broader digital campaigns.
  • Coordinate with website teams to maintain banners, tickers, and digital brand consistency.
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