
Social Media
2 weeks ago
About Us
ModCASA is a leading real estate agency in the UAE, specializing in premium properties. We also operate in Pakistan, providing tiles, sanitary products, and construction materials. With a commitment to quality and excellence, we cater to both real estate and building needs with expertise and reliability.
Job Overview
We are looking for a creative and results-driven Social Media Executive to manage our real estate business's online presence. The ideal candidate will be responsible for content creation, daily postings, follower engagement, community growth, and handling social media DMs.
If you are passionate about social media trends, real estate marketing, and content creation, this role is perfect for you
Key Responsibilities
- Manage and grow our presence on TikTok, Instagram, Facebook, LinkedIn, YouTube & WhatsApp.
- Develop a content calendar and ensure consistent daily postings.
- Optimize social media profiles & bios with engaging CTAs.
- Create high-quality posts, captions, and hashtags for real estate listings, investment tips, and market insights.
- Film and edit short-form videos for TikTok, Instagram Reels & YouTube Shorts.
- Write engaging property descriptions & post captions to attract buyers & investors.
- Use trending sounds, hashtags & hooks to boost engagement.
- Implement organic and paid strategies to increase followers & engagement.
- Engage with followers by responding to comments, messages, and inquiries.
- Run polls, Q&A sessions & interactive posts to boost engagement.
- Go Live 2x per week to interact with potential clients.
- Convert potential buyers into leads by providing property details & booking consultations.
- Maintain a list of leads & follow-ups from social media inquiries.
- Run and manage TikTok, Facebook & Instagram Ads to boost posts & attract clients.
- Track and analyze post-performance, engagement rates & follower growth using social media insights.
- Suggest improvements based on analytics and trends.
- Collaborate with influencers, real estate agents, and finance experts to increase brand reach.
- Cross-promote content on WhatsApp Groups, Facebook Groups, LinkedIn, and YouTube.
- Design engaging social media posts.
- The candidate needs to have a strong grip on graphic design and video editing and must be proficient in Adobe Photoshop, Illustrator, and Premiere Pro.
Job Requirements
- Preferred education is bachelor's in marketing, Mass Communication, Business, or a relevant field.
- Experience: 1-3 years in Social Media Management or Content Creation (Real Estate experience is a plus).
- Strong knowledge of TikTok, Instagram, Facebook, LinkedIn & YouTube.
- Basic knowledge of shooting property tours and social media videos.
- Hands-on experience with Facebook Ads Manager, TikTok Ads for Lead Generation.
- Coordinate with the Sales and Marketing teams and lead generation strategies.
Skills
- Strong knowledge of TikTok, Instagram, Facebook & YouTube.
- Video editing skills using CapCut, InShot, Canva, or Adobe Premiere Pro.
- Strong graphic designing skills with expertise in Adobe Photoshop & Illustrator.
- Strong copywriting & caption writing skills.
- Basic knowledge of Facebook & TikTok Ads.
- Must know viral trends, hashtags & engagement strategies.
- Ability to engage and respond professionally to clients & followers.
- Must be able to work independently and meet deadlines.
Benefits
- Competitive salary with performance-based bonuses.
- Career growth opportunities in the real estate industry.
- A chance to work with top real estate influencers & expand your network.
- Medical insurance.
- EOBI.
- Annual Allowances.
Job Type: Full-Time/Permanent
Shift: Day Shift
Salary (PKR): Rs. 37,000 – Rs. 60,000 per month
Location: DHA, Phase 6, Lahore, Pakistan
Industry: Construction, Tiles & Ceramics
Why Join Us?
At ModCASA, we offer a competitive salary package along with the opportunity to work with a leading brand in the tiles and ceramics industry. We are committed to fostering career growth and development within a supportive and dynamic team environment. If you're passionate about sales and looking for a rewarding career with ample opportunities to excel, we encourage you to apply now
Job Type: Full-time
Education:
- Bachelor's (Preferred)
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