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SEO Expert

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Lahore, Punjab, Pakistan Insights Full time

Welcome to the Insights Knowledge Base, where we share research that helps us understand the tough business challenges worldwide.

Direct Reporting Relationships: Reports to Project Manager & Co-Ordinator. Supervises (Job Title): 1 person.

Department: Digital Marketing

Location: Lahore, Pakistan

Role Purpose

The SEO Expert will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve the online visibility of our clients' websites. This role requires a deep understanding of SEO best practices, keyword research, and content optimization to drive organic traffic and enhance overall search rankings.

Key Responsibilities

  1. SEO Strategy Development:
  2. Strategy for Lead generation.
  3. Advance methods of Off-page.
  4. Content Strategy:
  5. Target Business related keywords, mostly B2B.
  6. Provide recommendations for content creation based on keyword research and competitive analysis.
  7. Performance Monitoring and Reporting:
  8. Analyze data to identify trends, insights, and areas for improvement.
  9. Relevant Keywords Clicks and Search Volume. Forecasting.
  10. Technical SEO:
  11. Work with web developer to ensure website architecture and technical elements are optimized for search engines.
  12. Address technical issues like silos, mobile optimization, and crawl errors.

JOB Requirements

Knowledge / Skills

  • Strong understanding of search engine algorithms and ranking factors.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Excellent analytical skills and attention to detail.
  • Ability to analyze data and provide actionable insights.

Experience

  • 4 to 5 years of experience in SEO, with a proven track record of successful SEO campaigns.
  • Experience in B2B (business-to-business) environments, preferably within a digital marketing agency or consultancy firm.
  • Demonstrated ability to achieve high rankings for competitive keywords.

Apply Through: Send your Resume with the Subject title "SEO Expert" directly to careers@insightss.co

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