Manager Data

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact:

Mindshare is a leading brand of WPP Media, the world's largest media investment company, responsible for one in every three ads you see globally. We are currently looking for a Manager Data & Analytics to join us. In this role, you will assist the Associate Business Director – Digital & Data in quantifying and measuring the success of our executions and delivering insights that enable us to innovate the work we deliver at Mindshare. You will support the media teams in measuring and optimizing campaign performance and testing new strategies.

Reporting of the role

This role reports to: Associate Business Director – Digital & Data

3 best things about the job:

1. Good learning ground for energetic employees who want to expand their media industry knowledge.
2. Young and like-minded colleagues working collaboratively.
3. Continuous learning of innovative and industry-relevant topics.

Goals in the first three months:

• Understand client requirements and portfolio.
• Work with data tools to provide strategic solutions.
• Gain in-depth technical knowledge of data and analytics tools and models to add value in meeting business goals.
• Establish good communication with internal stakeholders.

Goals in 12 months:

• Begin working on core KPIs.
• Build relationships with key decision-makers within the pipeline.

Typical daily responsibilities:

• Understand internal stakeholder needs, solve problems using data, and translate data into business insights.
• Support analytics agendas impacting campaigns.
• Develop measurement frameworks.
• Become proficient with systems and tools within GroupM and the industry.
• Build cross-disciplinary and cross-country relationships.
• Analyze data to find insights.
• Formulate strategic recommendations based on data insights.
• Collaborate on developing new tools and solutions.
• Support reporting for clients.
• Audit external tools to expand market knowledge.

Skills & Experience:

• Strong affinity for numbers and analysis; proficient in Excel / G-sheet skills.
• Attention to detail and multitasking ability.
• Ability to create dashboards using Power BI, Google Data Studio, Tableau.
• Familiarity with statistical modeling (e.g., seasonality, multi-touch attribution).
• Knowledge of statistical/programming languages (e.g., Python, R).
• Master's degree in Business Administration, Statistics, Marketing, or Finance.
• At least 2 years of experience in media/marketing data and analytics.

Life at WPP Media & Benefits

We invest in our employees' growth and offer competitive benefits including insurance, paid time off, wellbeing facilities, and mental health days. Our hybrid work model promotes collaboration and flexibility. We are committed to an inclusive culture and equal opportunity employment. For accommodations or flexibility, discuss with the hiring team during the interview.

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About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan, with significant growth in digital platforms and social media engagement, creating opportunities in digital content, e-commerce, and data & analytics.