Content Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan CPPExGlobal Full time

Reporting : Regional Training & Development Director

CPPEx Global (Global Center of Printing & Packaging Excellence) strives for excellence because a training & consultancy provider is only as good as the training and consultancy services it offers. CPPEx Global endeavors to be known as a leader in technical training and consultancy services as an institution of excellence in vocational education throughout USA, operating with regional offices in Europe, South America, Middle East, and South Asia and planning to expand to other countries and continents in near future. 

CPPEx Global managed by a core team of professional trainers and experts who enable over 5,000 printing industrial professionals to enhance their technical skills in the field of manufacturing printing and packaging materials. We proudly bear the name of the preeminent from the institute's inception and today our experts helps to our global's clients to enhance their productivity and business performance by providing latest innovative solutions to keep clients plant at optimum efficiency. We offer a complete range of tailored training services and solutions that maximize your uptime, reduce your costs and help you reach and sustain your desired performance levels.

CPPEx Global also organizes international conferences, training workshops, consultancy services and technical seminars with strong support of the global printing & packaging Associations and industries. These technical events provide excellent opportunities for networking as well as informed discussion to industrial professionals on latest topics of colors, printing, packaging, digitalization and associated industries.

Job Description

  • Work collaboratively with external creative resources and internal/external SMEs to create/update/repurpose 1–2 free resources/month to build brand awareness and drive inbound leads.
  • Create product-specific content to articulate the end benefits for key products.
  • Manage webinar content calendar. Responsible for supporting webinars by building/modifying necessary slideware, coordinating details and payment with guest presenters.
  • Blog with SEO-friendly content on an ongoing basis for two corporate websites to educate prospects and support key offers, while attracting site visitors and growing our prospect database.
  • Working with marketing colleagues and external resources to co-design and execute integrated training and consultancy campaigns alongside regional training & development director.
  • Support key industry speaking events (and related events calendar) by handling submissions.
  • Together with the consultancy and marketing teams, support go-to-market efforts, educating both internal and external stakeholders about our consultancy features and their end-user benefits.
  • Support partner marketing network, when/as needed, and engage in cooperative marketing campaigns and related activities as opportunities are identified.

Requirements

  • Minimum of three years of direct experience in one or more Marketing roles. BA/BS degree in Marketing preferred but not required.
  • Experience producing web-friendly content, as well as working knowledge of WordPress, marketing automation software, and other tools used for online channel marketing.
  • Understanding of social media management platforms (e.g., Hoot Suite, Facebook, LinkedIn, Twitter).
  • Excellent skills using Microsoft office suite and proficiency with Photoshop and InDesign).
  • Ability to independently manage multiple, cross-functional projects during two-week.
  • Excellent English written and verbal communication skills.

Application
Interested candidates can apply online or should submit a cover Letter in English, an updated curriculum vita by email to career@cppexglobal.org.

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