Chief Marketing Officer

4 days ago


Islamabad, Islamabad, Pakistan Cheezious Pakistan Full time

We are seeking a talented Chief Marketing Officer, who will be responsible for developing and executing Cheezious's marketing strategy. This position will lead a team of talented marketers and collaborate with strategic partners and to drive brand awareness, customer engagement, and sales growth.

Responsibilities

  • Develop and implement comprehensive marketing strategies aligned with Cheezious's overall business objectives.
  • Develop and execute a comprehensive annual marketing calendar that resonates with target customers and drives the brand to achieve budgeted revenue targets.
  • Continuously analyze and optimize marketing programs and the product range/menu to effectively adapt to evolving customer preferences and market conditions.
  • Develop and implement targeted programs to increase customer traffic and sales within Dine-In & Delivery segment, based on a thorough understanding of store segmentation.
  • Collaborate with retailers and strategic partners to maximize brand visibility and drive increased customer traffic.
  • Proactively monitor sales performance against targets and guide the marketing team in proposing and executing relevant Local Store Marketing (LSM) initiatives to address any shortfalls.
  • Establish and maintain a system for tracking competitor activities and identifying best practices within the Dine-In food industry.
  • Lead the digital marketing team in implementing best-in-class digital marketing programs, including social media engagement, and brand building across digital media channels.
  • Manage the allocation of marketing funds to ensure optimal return on investment (ROI) across all marketing objectives.
  • Cultivate strong working relationships with all cross-functional departments and external agencies to ensure seamless execution of marketing plans.
  • Build and develop the marketing team's capabilities to support sustained business growth.
  • Identify and address any performance gaps within the marketing team to ensure they remain on track to achieve goals.
  • Conduct market research and competitor analysis to identify opportunities and stay ahead of the curve.

Qualifications & Experience:

  • Bachelor degree or higher in Business Management, Marketing or any related fields.
  • At least 10 years experience in directing and leading sales and marketing team in the retail or FMCG sector.
  • Proven track record of success in developing and executing marketing strategies that drive business growth.
  • Strong leadership, communication, and interpersonal skills
  • Excellent analytical and problem-solving skills
  • Experience with digital marketing, social media, and data analytics
  • Passion for the food industry and a strong understanding of the restaurant operations and business
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