Growth Analyst

3 days ago

Karachi, Sindh, Pakistan Jeeny Full time
About Jeeny:

Jeeny is a mobile application that eases daily commuting and transportation. By connecting you with your preferred mode of transportation, we are fulfilling our aim of making mobility accessible, affordable, and flexible for all.

We are a joint venture between MEIG (Middle East Internet Group), Rocket Internet, and IMENA. Jeeny was established in 2014 as Easy Taxi. However, in 2016, it was revamped as Jeeny to cater to other services. Currently, we are operational in Saudi Arabia and Jordan.

We have offices in Riyadh, Jeddah, Madinah, Dammam, Khobar, Amman, Lahore, and Karachi.

Job Brief:

As a Growth Analyst at Jeeny, you will play a key role in driving the growth and success of our platform. You will work closely with various teams to identify key metrics and develop strategies to acquire and retain both customers and drivers. This is a unique opportunity to contribute to the growth of a dynamic and fast-paced company.

Job Responsibilities:
  • Monitor and track acquisition retention KPIs
  • Bringing traditional, creative and new ideas how to grow user acquisition, reduce churn, and increase user (both driver & passenger) stickiness
  • A/B testing implementation for continuous improvements
  • Analyzing the data for passengers and drivers' behavior & feedback
  • Exchanging ideas/data/feedback with other departments (Product, marketing, top management) to present results and make the product more Passenger/Driver-centric
  • Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses
  • Working with the AARRR Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)
  • Optimizing channels to always improve the business
  • Scaling and automating the growth processes

Requirements
  • Bachelor's or master's degree in analytics, marketing or any other related field
  • 2 years of experience in growth and strategy
  • Being data-driven with clear understanding of data, analytics, metrics and statistics
  • A/B Testing and Data Analytics experience
  • Knowledge about both inbound and outbound marketing

Qualifications & Skills:
  • Creating and maintaining customer & driver acquisitions and retention funnels using growth campaigns
  • Self-motivated and end-user focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising campaigns that activate, engage and retain

Benefits

What we offer:
  • Market Competitive Salary Hit the ground running with a salary that reflects your worth in today's market
  • Learn & Grow Level up with real-world projects, cross-functional job rotations, hands-on mentorship, and expert-led sessions tailored to your growth
  • International Exposure Collaborate across borders with teams in KSA, Jordan, Pakistan, and UAE—experience a global career from day one
  • Health Insurance Full health coverage so you can focus on your goals with peace of mind
  • OPD Coverage Outpatient visits? We've got that covered for you
  • Gratuity Loyalty pays off, long-term service comes with financial rewards
  • Dollar Adjustment Allowance With our dollar adjustment allowance, you can stay ahead of inflation. You're protected against currency fluctuations, so your compensation stays consistent and fair
  • Internet Allowance Work, stream, and stay in the loop with monthly internet support, whether you're learning, working, or just vibing
  • Fuel Allowance Fuel your daily grind with a monthly fuel allowance
  • Learning & Development Allowance Get a yearly budget for certifications, courses, or training—because investing in you is a no-brainer

Company Culture

Jeeny is an equal opportunity employer. We are committed to providing a workplace where all aspects of employment are solely based on merit. We value diversity and absolutely do not discriminate in any form based on race, color, ethnicity, nationality, religion, gender, age, or mental or physical disability.
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