Content Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan Aio App, Inc. Full time

As a Content Specialist, you will drive brand growth through innovative, cross-channel campaigns. You'll design and execute content strategies with the team that will run across videos, email, social media, and blogs, ensuring alignment with our brand voice and business goals. This role is ideal for a creative problem-solver who thrives in fast-paced environments and loves turning data into actionable insights.

What will be your responsibilities?

  1. Campaign Development:Design and launch integrated campaigns, including video scripts, email drip sequences, blog series, and social media content.
  2. Copywriting:Craft high-converting copy for ads, landing pages, and promotional materials.
  3. Video Production:Storyboard and script short-form/long-form videos for platforms like TikTok, YouTube, and Instagram Reels.
  4. Email Marketing:Manage end-to-end email campaigns, including audience segmentation, A/B testing, and performance analysis.
  5. Collaboration:Partner with cross-functional teams to ensure content aligns with brand objectives and product launches.
  6. Analytics:Track KPIs (CTR, conversions, engagement) to optimise campaigns and report on ROI.
  7. Innovation:Stay ahead of trends in AI tools, platform algorithms, and viral content formats.

What are we looking for, and what does it require to be the right fit for this role?

Experience in content creation, with a portfolio showcasing multi-channel campaigns (e.g., videos, emails, blogs).

  • Storytelling:Ability to adapt tone for B2B and B2C audiences while maintaining brand consistency.
  • Data-Driven:Comfortable analyzing metrics to refine content strategies.
  • Collaborative:Strong communication skills for cross-team coordination.
  • Agile:Quickly pivot strategies based on performance or emerging trends.

Why Join AIO?

Our mission is to revolutionise the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their businesses. Our platform, designed to meet the unique challenges (post-COVID-19) faced by restaurants, combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.

We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all of their needs, from front-of-the-house operations like ordering, payment, marketing and rewards, to back-of-the-house management like inventory, staff, and financials.

We are laser-focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world-class Silicon Valley-funded startup.

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