Director, RGM

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Ensure end-to-end integration and execution of RGM & commercial plans with perfect coordination & collaboration with The Coca-Cola Company and Bottling partners. This role is critical in developing, planning, and executing commercial strategies to achieve volume, revenue, and profit targets for the Coca-Cola System. It also supports franchise operations by providing RGM & Integrated Execution consultation and influence.

• Lead development of the system commercial (RGM+Execution) agenda & governance to drive transaction growth.
• Design and implement integrated RGM approaches to support revenue growth and margin expansion.
• Identify & implement growth initiatives through pricing, promotions, and other strategies.
• Align RGM & marketing priorities with execution plans, influencing key stakeholders.
• Monitor RGM drivers and report performance with root cause analysis and mitigation plans.
• Ensure flawless execution of activation plans aligned with WTMM and LRP.
• Enhance in-market execution capabilities for consumer-preferred propositions.
• Build relationships with bottlers through integrated activation and investments.
• Define and oversee commercial productivity plans and measure performance.
• Manage effectiveness and efficiency of commercial investments and expenses.
• Support franchise channel leads on complex relationship issues.
• Provide commercial expertise for organizational and operational decisions.

• RGM, Pricing, Pack-Price Architecture, Promotions, Mix Management, Governance, Execution, PICOS, RED, CDE, Digital RTM plans

• Growth metrics: NSR, Transaction, Volume; revenue growth; market share indicators; distribution metrics; active store count; digital revenue share

• Approximately 10 years in RGM or execution leadership roles within FMCG/Retail, preferably Coca-Cola System.
• Self-starter with a high-performance team culture.
• Proven influence and implementation skills.
• Strong communication, networking, and matrix management skills.
• Understanding of Coca-Cola and/or bottling partners' RTM and sales operations.

• Leadership, media planning, promotional strategies, price management, KPI analysis, marketing campaigns, category management, sales analysis, competitor analysis, product roadmapping, digital marketing, brand management, teamwork, SEO, SEM, finance strategy, financial forecasting.

• Full-time
• Industries: Manufacturing, Food & Beverage Manufacturing, Food & Beverage Services

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