Content Writer

6 days ago

Lahore, Punjab, Pakistan Kisaangroup Full time

Direct message the job poster from Waseela

People-First Recruiter |Agri-Tech | Culture Connector at WaseelaI don't just fill roles — I build purpose-driven teams that move missions…

Waseela is a catalyst for change, empowering rural communities to drive Pakistan's economy forward. Through data-driven, research-backed projects, we address critical challenges in our rural economy and unlock opportunities for sustainable growth.

Our focus is on creating a lasting impact at the grassroots level, building resilient communities and fostering a prosperous Pakistan. We achieve this through our dynamic brands:

  • The Market

Work with us to enable the rural communities of Pakistan

Role Summary:

We are looking for a Content Writer who can develop engaging content in both English and Urdu for farmers and the rural community. The ideal candidate should have a strong understanding of social media platforms and the ability to create impactful and audience-focused content.

Responsibilities:

  • Develop creative, relatable, and engaging content for social media platforms tailored to farmers and rural communities.
  • Write compelling captions, taglines, articles, and digital copy for social media posts, awareness campaigns, and promotional materials.
  • Translate and localize English content into Urdu, ensuring clarity, cultural relevance, and audience resonance.
  • Collaborate closely with the marketing, design, and field teams to align content with campaign goals and brand voice.
  • Create content for multiple platforms including Facebook, WhatsApp, YouTube, SMS, and printed materials used in field outreach.
  • Conduct research to understand the needs, challenges, and communication style of the rural audience to develop audience-specific content.
  • Monitor social media trends and engagement analytics to assess content performance and recommend improvements.
  • Assist in creating storytelling pieces, case studies, or success stories from field teams that can be shared across digital and print formats.
  • Maintain consistency in tone, language, and messaging across all content assets.
  • Stay updated on agricultural topics, local issues, and seasonal patterns to ensure timely and relevant communication.

Must Have

Qualification:

  • Bachelor's degree, preferably in Communication Studies or a related field.
  • Proficiency in English and Urdu with strong writing skills.
  • Understanding of social media platforms (Facebook, WhatsApp, YouTube, etc.) and content trends.
  • Ability to create clear, simple, and engaging content suited for the farming community.

Experience:

  • Minimum 2-3 years of writing experience, preferably in agriculture, rural communication, or related industries.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing, Public Relations, and Writing/Editing
  • IndustriesBusiness Consulting and Services

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