PPC Expert

3 weeks ago

Lahore, Punjab, Pakistan Vegasoft Technologies Full time
Job Title: PPC Expert

We are seeking a skilled and experienced PPC Expert to join our team at Vegasoft Technologies. As a PPC Expert, you will be responsible for developing and executing comprehensive PPC strategies across various platforms.

About the Role

In this role, you will:

  • Develop and execute comprehensive PPC strategies across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.
  • Create, manage, and optimize PPC campaigns to achieve marketing goals and maximize ROI.
  • Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign planning.
  • Oversee the creation of compelling ad creatives, copy, and landing pages to enhance campaign performance and drive conversions.
  • Monitor and analyze key performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Utilize A/B testing and data-driven insights to identify high-performing ad variations and continually enhance campaign effectiveness.
  • Manage ad budgets efficiently to ensure resource allocation aligns with objectives.
  • Stay updated on the latest features, algorithms, and best practices related to PPC and social media advertising.
  • Collaborate with cross-functional teams, including marketing and design, to ensure ad content aligns with overall brand messaging.
  • Provide regular reports and actionable insights to stakeholders, highlighting campaign performance and recommending improvements.
Requirements

To be successful in this role, you should have:

  • At least 3 years of experience as a Social Media Expert or similar role.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Experience with social media analytics tools and data-driven decision-making.
  • Ability to work independently and collaboratively in a fast-paced environment.
About Us

Vegasoft Technologies is a leading technology company based in Lahore, Pakistan. We are committed to delivering innovative solutions and exceptional customer service.

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