
Social Media Executive
3 weeks ago
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Job Description
We are seeking a creative and detail-oriented Social Media Executive to manage and grow the online presence of our international clients. This role requires a strong understanding of digital platforms, social media trends, and content strategy tailored to a global audience. The ideal candidate should have prior experience handling social media accounts, especially in a service-based business environment, and be comfortable working night shifts.
Job Description
We are seeking a creative and detail-oriented Social Media Executive to manage and grow the online presence of our international clients. This role requires a strong understanding of digital platforms, social media trends, and content strategy tailored to a global audience. The ideal candidate should have prior experience handling social media accounts, especially in a service-based business environment, and be comfortable working night shifts.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with overall business and marketing goals.
- Plan and manage a content calendar to ensure consistent and timely publishing across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Stay updated with the latest social media trends, platform updates, and best practices, proactively integrating new features and approaches to keep the brand relevant and competitive.
- Curate, and schedule high-quality, engaging, and brand-aligned content (text, images, videos, infographics, stories, reels, etc.) tailored for each platform.
- Collaborate with design, Project Manager, and content teams to develop creative campaigns and support broader marketing initiatives.
- Ensure all content is error-free, visually appealing, and consistent with the brand's voice and guidelines.
- Monitor all social media channels for comments, messages, and mentions; respond promptly and professionally to foster positive interactions and build community trust.
- Engage with followers, encourage user-generated content, and support online conversations to grow and retain the audience.
- Address customer inquiries, feedback, and complaints in a timely and empathetic manner.
- Track, analyze, and report on key social media metrics (engagement, reach, growth, conversions, etc.) using analytics tools.
- Prepare regular performance reports and provide actionable insights and recommendations to optimize content and campaign effectiveness.
- Use data-driven decision-making to refine strategies and achieve KPIs.
- Work closely with Project Management Team, and design teams to ensure cohesive messaging and campaign alignment across all channels.
- Support influencer outreach, live events, webinars, and digital campaigns as needed.
- Maintain brand reputation and monitor online sentiment, escalating issues as necessary.
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- 2-3 years of proven experience managing social media for international clients.
- Excellent written and verbal communication skills in English.
- Strong understanding of global digital culture and international audience behavior.
- Ability to manage multiple clients and meet deadlines under pressure.
- Experience with tools like Hootsuite, Buffer, Meta Business Suite, Google Analytics, or similar is a plus.
What We Offer:
- Competitive salary
- Monetary benefits include Eid Bonuses, Performance Bonuses, EOBI (Pension plan), Paid leave compensation, Loans & Advance salary.
- Medical benefits: Family healthcare (Including maternity), Family OPD (reimbursable), Maternal/Paternal leaves.
- In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.
- Door to door Pick & Drop for female staff.
- Shift: Night
- Timings: 10:00 pm to 07:00 am
- Location: PECHS Block 6, Karachi
- Days: Monday to Friday
- Employment Type: Full-time
- Seniority levelEntry level
- Employment typeFull-time
- Job functionMarketing and Sales
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