ISP Brand

Description

ISP Brand & Communications Lead

Purpose of Role

The main purpose of the role is to drive various marketing initiatives, enhance school communications, and increase overall brand pull to drive admission growth across the ISP schools in India.

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Their success is our success. Wellbeing and safety are essential for learners and learning. We are committed to identifying potential safeguarding and Health & Safety issues and addressing concerns appropriately.
• Treat everyone with care and respect. We look after one another, embrace differences, and promote well-being.
• Operate effectively. We focus on what matters most, applying policies and embodying our community's shared values.
• Are financially responsible. We make careful financial decisions based on the needs of our students and schools.
• Learn continuously. We strive for improvement, engaging in personal and professional development and school enhancement.

ISP Brand & Communications Lead - Key Responsibilities

• Handling the onboarding of new schools, including branding, communication ecosystems, and marketing activations.
• Ideating and implementing marketing strategies to increase admission inflow across ISP schools in India.
• Developing new GTM campaigns, involving ideation, content creation, channel planning, and implementation to meet monthly lead targets.
• Managing lead nurturing through effective and customized marketing content.
• Supporting school marketing teams in ATL and BTL market activation efforts.
• Creating marketing collaterals (e-mailers, brochures, infographics, videos) for different stages of the customer journey.
• Managing the brand's visual identity and ensuring regular audits across schools.
• Collaborating with communication managers to manage and audit school communication channels (social media, newsletters, websites).
• Driving PR and media outreach efforts in coordination with school communication managers.
• Ensuring global ISP best practices are followed across all customer touchpoints in India.
• Managing central ISP India social media handles, newsletters, and brand-building activities.

Skills, Qualifications, and Experience

• Education: MBA with specialization in Marketing preferred.
• 5 to 6 years of experience in marketing, branding, and communications.
• Knowledge of digital marketing and performance analytics.
• Strong content writing skills and PR experience.
• Understanding of graphic design, visual identity, and experience creating marketing collateral.

ISP Leadership Competencies

You demonstrate and role-model the ISP Leadership Competencies:

• Collaboration: Leading, cooperating, and building supportive relationships.
• Learning & Getting Better: Committed to continuous learning and supporting others.
• Innovation Leadership: Creating environments for new ideas and inspiring others.
• Outcome driven: Focused on exceeding goals and KPIs.
• Resilience: Handling setbacks calmly and effectively.
• Community Focus: Meeting and exceeding the needs of students and families.
• Integrity & Ethical Management: Working ethically, valuing others, and upholding ISP principles.
• Leading & Inspiring Others: Supporting and motivating teams and students.
• Understanding People: Judging talent and motivations objectively.
• Influencing & Communication: Communicating effectively to inspire and inform.
• Agile: Responding and adapting to change and ambiguity.
• Strategic, Commercial & Financial Awareness: Applying business understanding to improve effectiveness.
• Planning & Decision Making: Making informed decisions and organizing resources.
• Diversity & Equity: Supporting inclusive practices across cultures.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people. All staff and volunteers undergo vetting procedures, including background checks.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP aims to build an inclusive culture by hiring and retaining high-performing individuals from diverse backgrounds. Candidates sharing our vision are encouraged to apply.