Content Writer

3 weeks ago

Karachi, Sindh, Pakistan The JOAK Full time
Job Description:

We are a leading online clothing store based in Karachi, passionate about providing trendy and stylish fashion to our customers. We're looking for a creative and dedicated Content Writer to join our team

Responsibilities:

Social Media Management
  • Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Create and schedule daily posts, stories, and updates that engage and grow our online community.
  • Monitor, respond to, and engage with followers, ensuring timely and professional communication.
  • Track social media performance and analyze engagement metrics to optimize strategies.
  • Stay updated on industry trends, competitors, and platform algorithm changes to adapt content and strategies.
  • Collaborate with the marketing team to ensure consistency across digital marketing efforts.
Creative Content Development
  • Develop and execute creative ideas for social media campaigns, ad creatives, and other digital content.
  • Design and create visual content (images, infographics, videos, etc.) using design tools like Canva, Adobe Creative Suite, or other graphic design software.
  • Write compelling and engaging copy for social media posts, captions, and advertisements.
  • Collaborate with internal teams (designers, photographers, videographers) to produce high-quality, brand-aligned content.
  • Ensure all creative output adheres to the company's branding guidelines and messaging.
Campaign Execution & Reporting
  • Plan and execute paid and organic social media campaigns to drive engagement, traffic, and conversions.
  • Monitor campaign performance and prepare reports with actionable insights to improve future campaigns.
  • Work with influencers, brand ambassadors, and external partners to amplify brand presence.
  • Continuously test and experiment with new content formats, posting schedules, and social strategies.
Additional Responsibilities
  • Assist in brainstorming and developing new concepts for product launches, promotions, and brand initiatives.
  • Stay ahead of digital trends, offering innovative ideas for growth and engagement.
  • Support the marketing team with creative brainstorming and concept development for other channels as needed.
Job Specification:

Skills & Qualifications:

  • Proven experience as a social media manager, content creator, or similar role.
  • Strong knowledge of social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) and their features.
  • Experience with content creation tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or other design software.
  • Excellent communication, writing, and editing skills with strong attention to detail.
  • Creative mindset with an eye for design and aesthetics.
  • Ability to work independently and as part of a collaborative team.
  • Strong understanding of analytics tools (e.g., Google Analytics, social media insights) to track and report on performance.
  • Knowledge of social media advertising, including Facebook Ads, Instagram Ads, and LinkedIn Ads.

Familiarity with video editing and multimedia content creation is a plus.

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