Social Media Strategist

12 hours ago


Lahore, Punjab, Pakistan Dascon Construction Company Full time

The Social Media Strategist will be responsible for researching and leveraging ongoing social media trends in the real estate sector to develop compelling content, scripts, and social media calendars. This role requires strong analytical skills, creativity, and the ability to manage multiple accounts efficiently. The ideal candidate will work closely with the management team, content creators, and account handlers to ensure a cohesive and effective social media strategy.

Key Responsibilities:
  1. Research and analyze ongoing social media trends specific to the real estate industry.
  2. Develop and implement weekly, monthly, and quarterly content calendars to ensure consistent online presence.
  3. Research trending Reels, social media formats, and viral content strategies to increase engagement.
  4. Create compelling scripts for video content, Reels, and other multimedia formats to enhance brand visibility.
  5. Assist in developing podcast topics, questions, and episode structures that align with the brand's messaging and industry trends.
  6. Manage and grow 7-8 social media accounts across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.).
  7. Ensure consistency in brand voice, messaging, and visual identity across all platforms.
  8. Set and achieve engagement and growth targets for all accounts.
  9. Conduct weekly performance reporting and analytics to track engagement, lead generation, and brand visibility.
  10. Provide insights and recommendations based on data-driven analysis to improve content performance and engagement.
  11. Stay updated on social media algorithm changes, platform updates, and industry best practices to maintain a competitive edge.
Key Requirements:
  1. Proven experience (3+ years) as a Social Media Strategist, Social Media Manager, or similar role in real estate or related industries.
  2. Deep understanding of social media platforms, content strategies, and engagement techniques.
  3. Strong knowledge of social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Sprout Social, etc.).
  4. Ability to create engaging scripts, captions, and content ideas that drive audience interaction.
  5. Experience in lead generation and social media marketing techniques to boost sales.
  6. Excellent research skills to identify trending topics, viral content, and industry insights.
  7. Strong project management skills to handle multiple accounts and meet deadlines.
  8. Ability to work under pressure and achieve engagement and brand positioning targets.
  9. Bonus: Experience in real estate marketing, SEO, and paid social media advertising.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Construction

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