
Web Marketing Manager
4 weeks ago
Arthur Lawrence, Pakistan
Responsibilities:
- Manage all marketing campaigns, creating action plans and coordinating the marketing teams to deliver projects.
- Provide the Senior Marketing Manager with detailed campaign updates, results and analysis, making recommendations where appropriate. Report on ROI for off and online campaigns.
- Conduct market research to uncover opportunities for brand development and enhance ongoing campaigns.
- Be highly involved in the creation of advertising campaigns.
- Review, proof, and optimize copy for print, web, and search engines.
- Interact with creative staff, guiding outcomes in line with brand.
- Utilize social media to build brand and develop opportunities, creating innovative digital marketing concepts across social and mobile platforms.
- Lead with the Senior Marketing Manager and develop strategies in line with marketing plans and budgets for the group.
Minimum Requirements:
- Proven experience managing a group of marketing professionals while handling complex campaigns across the marketing mix.
- Strong analytical skills with the ability to develop strategic and creative solutions to track ROI.
- Experience with Google Analytics, Google AdWords, inbound marketing software, and HTML.
- Strong understanding of HTML and email creation and campaign execution.
- Familiarity with digital print and media planning.
Information Technology and Services - Karachi, Pakistan
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