Web Marketing Manager

4 weeks ago


Saddar Town, Pakistan Arthur Lawrence Full time
Web Marketing Manager
Arthur Lawrence, Pakistan

Responsibilities:

  1. Manage all marketing campaigns, creating action plans and coordinating the marketing teams to deliver projects.
  2. Provide the Senior Marketing Manager with detailed campaign updates, results and analysis, making recommendations where appropriate. Report on ROI for off and online campaigns.
  3. Conduct market research to uncover opportunities for brand development and enhance ongoing campaigns.
  4. Be highly involved in the creation of advertising campaigns.
  5. Review, proof, and optimize copy for print, web, and search engines.
  6. Interact with creative staff, guiding outcomes in line with brand.
  7. Utilize social media to build brand and develop opportunities, creating innovative digital marketing concepts across social and mobile platforms.
  8. Lead with the Senior Marketing Manager and develop strategies in line with marketing plans and budgets for the group.
Job Specification

Minimum Requirements:

  1. Proven experience managing a group of marketing professionals while handling complex campaigns across the marketing mix.
  2. Strong analytical skills with the ability to develop strategic and creative solutions to track ROI.
  3. Experience with Google Analytics, Google AdWords, inbound marketing software, and HTML.
  4. Strong understanding of HTML and email creation and campaign execution.
  5. Familiarity with digital print and media planning.

Information Technology and Services - Karachi, Pakistan

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