Social Media Manager

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"Muhammad Umair Ijaz | Graphic Designer & UI/UX Designer | 4+ yrs of creative journey | Specializing in branding, UI/UX, digital marketing &…

We're Hiring: Social Media Manager

Company: Adryd

Location:* DHA Phase 4, Lahore, Pakistan

Job Type:* Full-time, On-site

Adryd is at the forefront of advertising innovation, pioneering Pakistan's first SaaS-powered Digital Out-of-Home (DOOH) network. We turn everyday vehicles into dynamic mobile billboards, helping top brands connect with their audience in a revolutionary new way. We are a fast-growing, ambitious team looking for a creative and strategic individual to amplify our story and become the voice of our brand.

The Role

We are seeking a dynamic and charismatic Social Media Manager to own and elevate our digital presence. This is more than just a scheduling role; you will be the architect of our online identity. The ideal candidate is a natural storyteller, a strategic thinker, and crucially, someone who is comfortable and confident in front of the camera. You will be responsible for creating compelling content, engaging our community, and driving our brand's narrative across all social platforms.

Key Responsibilities

Strategy & Planning: Develop, implement, and manage a comprehensive social media strategy that aligns with our marketing goals, increases brand awareness, and drives engagement. Plan and maintain a detailed content calendar.

Content Creation: Ideate, shoot, edit, and publish high-quality, compelling content for all our social media platforms (Instagram, Facebook, LinkedIn, X, etc.). This includes creating everything from static graphics and engaging copy to dynamic videos, Reels, and Stories.

On-Camera Presence: Act as the face and voice of Adryd online. You must be comfortable and engaging on camera for video content, live sessions, interviews, and representing the brand at events.

Community Engagement: Actively manage and nurture our online community. Respond to comments and messages in a timely and professional manner, fostering positive relationships and conversations around our brand.

Performance Analysis: Monitor, track, and analyze social media performance using analytics tools. Prepare regular reports on key metrics ($ROI$, engagement rates, follower growth, etc.) and provide actionable insights to refine and optimize our strategy.

Collaborations:* Identify, build relationships with, and collaborate with key influencers, brand ambassadors, and User-Generated Content (UGC) creators to expand our reach and credibility.

Trend-Spotting:Conduct ongoing research into industry trends, competitor activity, and our target audience to ensure our content is fresh, relevant, and effective.

Skills and Qualifications Required

- Proven experience as a Social Media Manager, Content Creator, or a similar role with a strong portfolio showcasing your content creation and on-camera work.

- Exceptional content creation skills across various formats (video production and editing, copywriting, basic graphic design).

Must be charismatic and confident on camera. You should be eager to step into the spotlight and represent our brand.

- Excellent writing, editing, and verbal communication skills with a keen eye for detail.

- Solid knowledge of social media platforms, their respective audiences, and best practices.

- Proficient in using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Meta Business Suite).

- Creative mindset with the ability to generate innovative ideas that capture attention.

- Strong understanding of analytics to track performance and make data-informed decisions.

- Bachelor's degree in Marketing, Communications, or a related field.

Bonus Points If You Have

- Personal experience as a social media influencer or a content creator with a substantial following.

- Knowledge of SEO principles and how they apply to social media.

- Experience in the tech, SaaS, or advertising industry.

Why Join Adryd?*

-Be a key player in a company that's revolutionizing the advertising landscape in Pakistan.

- Enjoy a creative and collaborative work environment where your voice is heard and your ideas can make a real impact.

- Opportunity for significant career growth in a rapidly expanding startup.

If you are a creative powerhouse who is ready to take our social media presence to the next level, we want to hear from you

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesAdvertising Services

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