SEO Specialist
4 days ago
We need a Search Engine Optimization (SEO) Specialist whose main role will be to analyze, review, and implement changes to websites so they are optimized for search engines. This also includes maximizing the traffic to a site by improving page rank within search engines.
An ideal candidate should have the skills to develop original content to include keywords or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, website layouts, and advertising for search engine optimization. The candidate must have an in-depth knowledge of keyword research and understand SEO copywriting as well.
Responsibilities include:
Overall strategy of client's needs and best use of marketing budgets. Improving organic search presence for our SEO clients. Conducting site audits and implementation of SEO best practices.
Testing and analysis of ongoing SEO results. Research and evaluations of competitors' search marketing efforts. Suggestions for improving processes and testing methods. Keyword research, content analysis, website structure, and meta analysis. Analysis of paid search results including display and remarketing. Analysis of organic and paid social media campaigns.
Expected qualifications:
2+ years experience in working with SEO.
Experience with Google Analytics, Google Webmaster Tools.
Adwords experience preferred. Great verbal and written communication skills.
Excel proficiency.
Basic knowledge of SEO best practices.
Able to function in a fast-paced work environment.
Information Technology and Services - Rawalpindi, Pakistan
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