Advocacy & Communication Consultant

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Application period 13-Aug-2025 to 27-Aug-2025

Functional Responsibilities:

Under the direct supervision of the Chief of Field Office in UNICEF Punjab with technical guidance from the Communication Specialist based in Islamabad, the consultant will be responsible for providing support to developing communication and advocacy strategies and compelling content including human interest stories, case studies, multimedia assets including photos and videos, social media posts for UNICEF Pakistan's digital platforms. The consultant will document UNICEF's work for children in Pakistan, showcasing project progress, impact, results, and lessons learned. The consultant will develop key messages, communication briefs, fact sheets, and knowledge products for donors and internal knowledge sharing. The consultant will also build capacity by training UNICEF and partner staff on storytelling techniques, branding, and effective communications. To ensure UNICEF and donor visibility, the consultant will monitor branding at project sites and recommend corrective actions when needed. During field missions, the consultant will support planning, logistics and content creation for donor visits, media, celebrities and influencers. In the event of a humanitarian emergency, the consultant will be responsible for preparing key messages that highlight the critical needs of children and families and UNICEF's response, and working with implementing partners and staff to collect real time stories and visuals from the field.

Communication and Advocacy Strategy

• Provide support with the development and implementation of a provincial-level communication and advocacy strategy and work plan to achieve positive outcomes for children and young people in line with UNICEF's programme objectives and goals. Conduct and incorporate a stakeholder analysis, audience analysis, core messages and communication channels to deliver the communication and advocacy objectives and unlock opportunities for children.
• Monitor and evaluate the Communication and Advocacy strategy against established baselines to measure success; undertake analysis to refine and improve the strategy and activities' effectiveness; prepare results and reports as needed.
  
  

Content Development & Storytelling

• Identify, research, and develop compelling human interest stories and case studies. Capture quotes from children, adolescents, and communities to amplify children's voices and demonstrate the impact of UNICEF's programmes.
• Produce and edit high-quality photos and videos for UNICEF Pakistan's website and social media channels, ensuring captions and signed consent forms and adherence to UNICEF's ethical imagery guidelines and child safeguarding protocols.
• Develop engaging multimedia assets - including video scripts, captions, and infographics - to demonstrate the impact of UNICEF's work in the lives of children, adolescents and youth.
• Work with vendors to supervise the planning, production and design of multimedia content (Videos, animations, infographics) and publications (reports, factsheets, brochures) as needed.
• Create compelling social media content which highlights UNICEF's advocacy priorities, programmatic interventions and partnerships, and amplify the voices of children and youth.
• Document key events and activities related to programmes, advocacy and donor recognition.
  
  

Project Documentation & Knowledge Management

• Document project progress, results, and lessons learned through communication materials (briefs, fact sheets, knowledge products) that recognize the valuable contributions of UNICEF, donors and partners in the lives of children.
• Produce communication and advocacy materials (briefs, fact sheets) to support donor reporting, programmes, and internal knowledge sharing.
• Produce factsheets and briefing notes to support field missions from donors, media, celebrities and influencers.
  
  

Capacity Building

• Design and deliver workshops to strengthen the communication and advocacy skills of UNICEF staff and partner staff, focused on storytelling techniques, branding, development and design of fact sheets, photography, and digital storytelling best practices.
• Donor Visibility, Branding Compliance and Reporting
• Monitor UNICEF and donor branding at project field sites and ensure visibility and recognition standards are met.
• Gather high-quality communication products including high resolution photos with credits, captions and consent for field reporting on donor grant commitments.
• Field Missions & Stakeholder Engagement
• Coordinate and support field missions for donors, media, celebrities, and influencers - preparing itineraries in coordination with programme colleagues, managing logistics, developing communication plans and capturing content to maximize outreach.
  
  

Emergency Communication

• Prepare clear key messages and communication products during emergencies (such as floods or disasters) highlighting the needs of children and UNICEF's response. Work with implementing partners to capture real time stories and visuals for rapid dissemination.
  
  

Youth Engagement

• Initiate and support the participation of children and adolescent girls and boys in online/in‐person events and activities organized by UNICEF, including children living in marginalized communities and children with different abilities.
• Develop and maintain relationships with children, adolescents and youth (girls and boys) who can support UNICEF's advocacy.
  
  

Education/Experience/Language requirements:

• Education: A first University Degree (Bachelor's) in Communication, Journalism, Marketing, International Development or any related field, including Marketing and Advertisement, Media Sciences or and other relevant field.
• Experience: A minimum of two (2) years relevant professional progressive work experience in mass media and/or digital communication, journalism or development communications is required.
• Experience in international development organizations or the UN—including producing, curating, and monitoring creative mass and digital media content, managing advocacy events and campaigns (both online and in-person), and leading youth-focused engagement and advocacy initiatives, is a strong asset.
  
  

Language: Fluency in English and Urdu is required with a focus on creative communication, especially writing stories and especially writing stories and producing content in these languages, e.g. scripts for visual productions etc.
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UNOPS embraces diversity and is committed to equal employment opportunities. Our workforce is made up of people from varied nationalities, cultures and races. They speak a range of languages and have different gender identities, sexual orientations, and abilities.
We encourage women and candidates from underrepresented groups in UNOPS to apply. These include candidates from racialized and/or indigenous groups, members of minority gender identities and sexual orientations, and people with disabilities. Click apply and join us

Remarks: Please note that only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionWriting/Editing
• IndustriesNon-profit Organizations

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