Performance Marketing Specialist

7 days ago


Lahore, Punjab, Pakistan Studywise Full time

We are looking for a Performance Marketing Specialist to
lead and execute paid advertising
campaigns across all digital platforms
. The ideal candidate
will have expertise in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other paid
media channels
to drive lead
generation, brand awareness, and customer acquisition
.

Key Responsibilities:
  1. Paid Media Strategy & Execution
    • Plan, create, and optimize performance marketing campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, and other platforms.
    • Develop and manage PPC, display, search, retargeting, and paid social media campaigns.
    • Continuously analyze and optimize ad copies, visuals, landing pages, and conversion funnels.
  2. Campaign Management & Optimization
    • Conduct A/B testing on ad creatives, headlines, CTAs, and targeting strategies.
    • Optimize campaigns based on CTR, CPC, CPA, ROAS, and conversion rates.
    • Implement lookalike audiences, custom audiences, and interest-based targeting to maximize reach and engagement.
  3. Data-Driven Insights & Reporting
    • Track and analyze ad performance metrics using Google Analytics, Facebook Business Manager, Google Ads Manager, and other analytics tools.
    • Provide weekly and monthly performance reports with insights and recommendations.
    • Adjust strategies based on real-time campaign data and market trends.
  4. Budget Management & ROI Optimization
    • Manage and allocate advertising budgets across different platforms for maximum ROI.
    • Optimize ad spend efficiency to generate high-quality leads at a lower cost.
    • Identify opportunities to scale successful campaigns while minimizing waste.
  5. Competitor & Market Analysis
    • Conduct competitive research to understand industry trends and best practices.
    • Stay updated on new ad formats, platform updates, and algorithm changes.
    • Experiment with new advertising platforms and strategies to expand reach.
Requirements

Education: Bachelor's/Master's degree in Marketing, Business, Digital Media, or a related
field
.
Experience: 3-5 years in performance marketing, digital advertising, or paid
media management
.
Skills & Expertise:

  • Proven experience managing paid campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
  • Strong knowledge of Google Analytics, Facebook Pixel, Conversion API, and UTM tracking.
  • Expertise in keyword research, audience segmentation, and retargeting strategies.
  • Experience with Google Tag Manager (GTM) and event tracking.
  • Ability to analyze large datasets and generate actionable insights.
  • Strong understanding of landing page optimization and conversion rate optimization (CRO).
  • Familiarity with email marketing and automation tools is a plus.
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