Specialist / Sr. Specialist - Salesforce Marketing Cloud

3 weeks ago

Zhob District, Balochistan, Pakistan Colgate Full time

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Specialist / Sr. Specialist - Salesforce Marketing Cloud

Travel Required?: No Travel

Date: Jan 17, 2025

Hybrid

Relocation Assistance Offered Within Country
Job Number#164681 - Mumbai, Maharashtra, India

The Experience -

In today's multifaceted technology environment, it is an exciting time to be a part of the Global IT team at Colgate. Our highly technical and innovative team is dedicated to driving growth for Colgate Palmolive in this ever-changing landscape.

What role will you play as a member of the Colgate's Information Technology team?

  1. Define & implement the digital marketing technology in support of our global strategy for 1st Party Data Acquisition.
  2. Configure and Implement consumer focused platforms including Customer Data Platforms and Customer Identity & Access Management solutions.
  3. Develop and integrate multiple data flows and pipelines to link disparate data streams of customer interactions into a single source of truth that can be used across our marketing and advertising technology stack.
  4. Contribute to the build of Customer Data Models for use in marketing segmentation, targeting, personalization, sales enablement, and similar use cases.
  5. Develop recommendations, strategies, methodologies to ensure that outcomes are met against campaign goals.
  6. Partner the development of the technology roadmap to bring together, handle, and leverage customer data to improve digital marketing and personalization efforts.
  7. Work with global and divisional Marketing teams to advance FPD Collection, Data Integration efforts and data driven marketing strategies and technologies.
  8. Partner with digital marketing, analytics, and eCommerce technical and business teams to integrate relevant customer data in order to develop targeted digital campaigns, acquire and drive campaign creation and execution, and report on results and takeaways.
  9. Perform data analysis and modeling and ingest relevant first party data to further develop and identify new audience targets.
  10. Research and recommend new digital marketing technologies to advance our capabilities in digital advertising and marketing analytics.
  11. Understand Colgate's consumer and professional environment and how we use technology across multiple platforms.
  12. Participate in the company's (DDM) Data Driven Marketing Critical initiative to link data driven Targeting & Automated Audience Activation.
  13. Provide input into estimating engagement activities and implement engagements following the Agile methodology including SCRUM.
  14. Document knowledge and share standard methodologies.
  15. Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study.
  16. Liaise with software vendors to deliver global solutions.
What you'll need…(Required) -
  1. Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience.
  2. Minimum 2 years of experience in Digital Marketing, CRM / Campaign automation tools such as Salesforce Marketing.
  3. Knowledge of leading customer centric data, data driven Targeting & Automated Audience Activation is an added advantage.
  4. Understanding of governmental privacy regulations on the collection and use of consumer data (such as GDPR and CCPA) and how this impacts customer data management.
  5. Ability to apply agile methodology and sprint development to lead project implementations and backlogs.
  6. Ability to collaborate using the Google Suite of tools.
  7. Excellent verbal and written communication skills as well as customer relationship building skills.
  8. Adapt to and work effectively with a variety of engagements and in exciting situations.
What you'll need…(Preferred) -
  1. Minimum of 2 years experience using or implementing/supporting any one marketing tools from Salesforce Marketing Cloud / SAP Marketing Cloud / Salesforce Data Cloud.
  2. Minimum of 1 year experience in building ETL pipelines, preferably using Google Cloud applications such as BigQuery, Airflow DAGs, Snowflake.
Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

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