
Senior SEO Specialist
4 weeks ago
Position: Senior SEO Specialist
Location: Islamabad/Rawalpindi
Timing: 4:00 pm – 12:00 am OR 6:00 pm – 2:00 am
Days: Monday to Saturday
Work From Home / Office / Hybrid
Key Responsibilities:
- Conduct thorough keyword research to identify relevant and high-performing keywords for the industry and target audience.
- Analyze search trends and user behavior to uncover new keyword opportunities.
- Optimize website content, including meta tags, headings, images, and internal linking, to improve keyword relevance and user experience.
- Ensure that web pages are technically optimized for search engines, including improving page load speed, mobile responsiveness, and site architecture.
- Collaborate with content creators to develop high-quality, SEO-friendly content that aligns with targeted keywords and user intent.
- Implement best practices for content optimization, including keyword usage, semantic relevance, and readability.
- Develop and execute effective link-building strategies to acquire high-quality, authoritative backlinks from relevant websites.
- Monitor and manage the company's backlink profile to ensure a healthy and natural link profile.
- Conduct regular technical audits to identify and resolve website issues that could impact search engine rankings, such as crawl errors, broken links, and duplicate content.
- Monitor and analyze website performance metrics using tools like Google Analytics and SEO software.
- Prepare regular reports on key SEO performance indicators, such as organic traffic, keyword rankings, and conversion rates.
- Keep up-to-date with the latest developments in SEO algorithms, search engine guidelines, and industry best practices.
- Implement changes and adjustments to SEO strategies to align with evolving search engine trends.
Qualifications and Skills:
- Bachelor's degree in marketing, communications, or a related field (preferred).
- Proven experience in implementing successful SEO strategies, preferably in a similar role.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Understanding of HTML, CSS, and website architecture as they relate to SEO.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong communication and collaboration skills to work effectively with different teams.
- Up-to-date knowledge of search engine algorithms and ranking factors.
- Attention to detail and a proactive approach to problem-solving.
Job Type: Full-time
Salary: Rs50,000.00 – Rs100,000.00 per month
Ability to commute/relocate:
- Islamabad: Reliably commute or planning to relocate before starting work (Preferred)
About Us
Writing Yard is a platform where various content related to celebrities is regularly published, including articles, news, interviews, and updates about their lives and careers.
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