PPC Specialist

3 days ago

Karachi, Sindh, Pakistan Koder360 Full time

3 days ago Be among the first 25 applicants

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Direct message the job poster from Koder360

As a PPC Specialist for the eBooks division, you will manage and optimize ad campaigns across Google, Meta (Facebook/Instagram), and other platforms to generate leads, drive traffic, and convert aspiring authors into published clients. You'll play a key role in growing our publishing business by reaching the right audience with the right message at the right time.
Key Responsibilities:

  • Plan, launch, and manage high-converting PPC campaigns focused on lead generation and book publishing services.
  • Run ads on Google (Search, Display, YouTube) and Meta (Facebook, Instagram), with strong focus on targeting writers, bloggers, and aspiring authors.
  • Research keywords and audiences relevant to book publishing and self-publishing services.
  • Write compelling ad copy and collaborate with the creative team to design scroll-stopping ad creatives.
  • Monitor daily ad performance and optimize campaigns for maximum ROI (CTR, CPL, CPA, and ROAS).
  • Run A/B tests for headlines, ad creatives, landing pages, and targeting strategies.
  • Manage ad budgets effectively, ensuring campaigns remain profitable and scalable.
  • Track conversions and performance using Google Analytics, Meta Events Manager, and other tools.
  • Generate weekly/monthly reports with actionable insights and improvement plans.
  • Stay updated on platform algorithm changes, ad trends, and competitors in the publishing industry.
Requirements:
  • 2+ years of hands-on PPC experience (Google Ads, Meta Ads – must).
  • Strong background in lead generation and performance marketing (especially in the education or publishing space is a plus).
  • Ability to create, track, and analyze full-funnel campaigns.
  • Excellent copywriting and ad messaging skills, especially tailored to creative audiences.
  • Proficiency with Google Analytics, Google Tag Manager, Meta Business Suite, and other ad tools.
  • Experience in managing budgets and scaling campaigns while maintaining cost-efficiency.
  • Organized, analytical, and results-oriented mindset.
  • Self-driven with the ability to work independently and meet targets.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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