Marketing Analytics Specialist

4 weeks ago

Islamabad, Islamabad, Pakistan VisionX Technologies, Inc. Full time

About Us

At VisionX, we are reshaping the convergence of AI and computer vision. Since our inception in 2017, we have enabled B2B enterprises to improve process efficiencies, drive revenue growth, and create a competitive advantage. We accomplish this by crafting outstanding bespoke product experiences for our clients, their customers, and the field workforce through advanced AI and emerging technologies.

Fast Company recognized us as one of the Top 10 Most Innovative Companies of 2020, alongside Microsoft and Snap Inc. We are trendsetters who innovate, build, and scale as your partner, providing technology that works with speed and agility, all while ensuring a competitive edge in affordability.

In addition to our AI solutions, VisionX serves as a GCC systems integrator for the most advanced AI-powered enterprise logistics platform tailored for warehouses, retail stores, and final-mile buildings.

Your Role

We're looking for a highly skilled and data-driven Marketing Analytics Specialist to lead the implementation and optimization of our end-to-end marketing analytics infrastructure. This role involves everything from setting up advanced tracking in Google Tag Manager, managing data pipelines in Google Cloud Platform (GCP), integrating data across tools like Google Ads, GA4, and Magento, and building insightful dashboards in Looker Studio.

You'll play a key role in enabling our marketing and product teams to make informed, data-backed decisions.

Requirements:

- Implement robust event tracking, eCommerce tracking, custom dimensions, and conversion goals.

- Ensure data collection is accurate, scalable, and compliant with privacy regulations.

- Design and maintain data pipelines connecting Google Ads, GA4, Search Console, and BigQuery.

- Write and optimize SQL queries to transform and model data.

- Automate data ingestion using Reporting APIs and scheduled queries.

- Build and maintain Looker Studio dashboards for marketing, product, and growth teams.

- Convert marketing goals into measurable KPIs and visual insights.

- Identify trends and actionable insights to drive campaign performance.

- Analyze and report performance across Google Ads, Search Console, and GA4.

- Provide funnel analytics, attribution insights, and campaign optimization support.

- Contribute to A/B testing, conversion rate optimization, and ROI measurement efforts.

What You Need:

- 3+ years in a marketing analytics or data-focused role.

- Hands-on experience with:

Google Tag Manager (GTM)

Google Analytics 4 (GA4)

Google BigQuery

Looker Studio / Google Data Studio

Google Ads & Search Console

- Strong SQL skills in a BigQuery environment.

- Experience with eCommerce platforms.

- Solid understanding of UTM strategy, tagging standards, and attribution models.

- Exposure to dbt, Python, or JavaScript.

- Familiarity with other BI tools (Power BI, Tableau, etc.).

Why Choose Us

Our global network of industry experts and mentors helps shape your growth and future. We believe in delivering client value through our work. We build products that are not good or great, but outstanding.

You deliver We will make your stay and journey with us worthwhile.

We are an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status.



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