Media Buyer

4 weeks ago

Saddar Town, Pakistan Arrant Services, LLC Full time

Arrant Services is looking for a Media Buyer (Google, Meta, LinkedIn, TikTok). You will ensure that ads reach target audiences through the right channels at the lowest possible prices.

Responsibilities:

  • Actively manage all paid campaigns to achieve business goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
  • Optimize plans and budgets according to the best media mix.
  • Prepare schedules and adjust them when needed.
  • Monitor costs and return on investment (ROI), ROAS, and CPA.
  • Share Reports and Stats of ad performance with the management
  • Proofreading advertising material before launching campaigns.
  • Coordinating and overseeing the development and launch of campaigns.
  • Monitoring audience and media trends, practices, and new technologies.
  • Optimize ad delivery, landing page conversion, and under-experience driving user activations as efficiently as possible.
  • Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
  • Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition, and cost-per-activation.
  • Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns.
  • Ideally you also have some UX and social media writing experience.
Job Specification

Requirements:

  • Must: Experience in managing paid ads for the US Market
  • Proven 5-7 years of experience as a Media Buyer or similar role; experience in digital media is preferred.
  • Bachelor's degree in advertising, marketing, communications, or similar.
  • Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager, LinkedIn.
  • Familiarity with media buying, planning, and research.
  • Interest in following advertising and media trends.
  • Excellent communication and negotiation skills.
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