Content Writer

1 week ago

Karachi, Sindh, Pakistan FleekBiz Full time

Karachi, Pakistan | Posted on 08/26/2025

We are seeking a creative Content Writer to join our brand team. The ideal candidate shouldbe a versatile storyteller with a passion for building brands through compelling content. He willbe responsible for strategizing, developing, and executing a wide range of content across ourdigital platforms, including our website, blogs, email marketing campaigns, social mediachannels, and PR efforts. This role requires a strong understanding of content strategy, SEO, andthe ability to produce high-quality, engaging copy and scripts.

  • Revamp a Brand Content Strategy, which should reflect on all our digital channels.
Content Marketing:
  • Creating and sharing valuable, relevant content to attract and engage a target audience.
  • Develop, manage, and execute a monthly content calendar for all brand channels, including thewebsite, blog, and social media.
  • Write and edit engaging website content, blog posts, and articles that align with brand voiceand marketing objectives.
  • Craft compelling social media captions, video scripts (for short-form and long-form content),and email copy.
Social Media & Video:
  • Ideate and create content for social media platforms (e.g., Instagram, YouTube, LinkedIn),including posts, stories, and video scripts.
  • Stay up-to-date with social media trends, local culture, and PR moments to inform contentstrategy.
SEO & PR Writing:
  • Apply SEO best practices to all written content to improve search engine rankings.
  • Write press releases, pitches, and other PR materials to secure media coverage and build brandawareness.
Performance & Optimization:
  • Monitor and analyze content performance using analytics tools to identify trends andopportunities for improvement.
  • Optimize content strategy based on performance data to increase reach, engagement, andconversions.
  • Track and report on key performance indicators (KPIs) to demonstrate the impact of contentefforts.
Engagement Rate on Social Media:
  • High engagement across platforms (likes, shares, comments, saves).
  • Performance bench marked against previous campaigns and industry standards.
AI Marketing:
  • Utilizing artificial intelligence to personalize marketing messages, automate tasks, andoptimize the content of different types of marketing campaigns.
Performance Review & Optimization:
  • Regular use of analytics and performance data to optimize content strategy.
  • Demonstrable improvement in content performance (reach, engagement, shares).
Requirements
  • Proven experience as a Content Writer, Copywriter, or similar role.
  • A strong portfolio of published content, including website copy, blog posts, and social mediaexamples.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • Solid understanding of SEO principles and content marketing best practices.
  • Experience with social media platforms and content management systems.
  • Ability to work independently and manage multiple projects with tight deadlines.
  • Excellent communication and collaboration skills.
  • Experience with video production and on-camera presenting. (Optional but a plus)
What We Offer:
  • Market Competitive salary
  • Door to Door Transportation for Female staff
  • Monetary benefits include Eid Bonuses, Performance Bonuses, EOBI Pension plan, Paid leave compensation, Loans & Advance salary.
  • Medical benefits: Family healthcare Including maternity, Family OPD reimbursable, Maternal/Paternal leaves.
  • In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.
Other Information:
  • Shift: Night
  • Timings: 10:00 pm to 7:00 am
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