Content Writer For Website Or Blog

4 days ago

Islamabad, Islamabad, Pakistan Sk Designer Full time

As a web content manager, you'll need to:

manage your company CMS, working with developers and editors to ensure it's meeting the needs of your organisation

conduct content audits to identify gaps and redundancies in the site content

create and implement content schedules for people to produce or update content

produce maps and visualisations of the site to help staff understand the structure and function of the website

write and edit web copy

source, commission and sometimes edit images and videos

develop policies relating to your organisation's web content, such as a house style

analyse analytics data to learn how users interact with your site

survey users and hold focus groups to learn about how they view your site

train staff in writing and producing content for the web

stay knowledgeable about your site's subject area.

Job Specification

As a web content manager, you'll ensure all necessary content is included on a website and is laid out in a way that suits the user. You'll also keep everything up to date and accurate. The content you'll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.

You'll sometimes produce copy and edit the site yourself, but on larger sites you'll normally act as a coordinator, commissioner and project manager, overseeing the work of other writers and editors. You'll produce content schedules and audits, which writers and editors use to keep copy up to date and to create new content at appropriate times.

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