Director Marketing

4 weeks ago

Karachi, Sindh, Pakistan Codup Full time

Director of Marketing

Role Summary

The Director of Marketing reports to the VP of Marketing and will lead the execution of Codup's GTM strategy, managing the on-the-ground marketing team while acting as the primary liaison between Marketing, Sales, and Product teams. This role ensures seamless coordination, data-driven decision-making, and the optimization of partnerships and campaigns for maximum impact.

Key Responsibilities

  1. Team Leadership and Management
    Oversee day-to-day operations of the marketing team, ensuring alignment with the VP of Marketing's strategic direction.
    Manage team members across content, social media, performance marketing, and ABM functions, providing guidance and mentorship.
    Facilitate cross-functional collaboration between marketing, sales, and product teams to align messaging, campaigns, and initiatives.
  2. Partnerships and Strategic Alliances
    Build and maintain relationships with strategic partners (e.g., Shopify Plus, BigCommerce).
    Identify and execute co-marketing opportunities, including events, webinars, and co-branded content.
    Optimize partnership ROI by tracking metrics and ensuring alignment with Codup's ICP and GTM goals.
  3. Event and Campaign Oversight
    Oversee the planning and execution of trade shows, conferences, and advisory dinners.
    Ensure that events are fully integrated into broader marketing campaigns, including pre-event promotions, on-site execution, and post-event follow-ups.
  4. Data-Driven Marketing
    Analyze campaign and partnership performance metrics to provide actionable insights for optimization.
    Use data to forecast, report, and improve marketing ROI across channels.
    Support marketing decisions with insights on ICP engagement, ABM performance, and sales alignment.
  5. Sales Enablement
    Collaborate with sales to provide enablement resources, such as pitch decks, case studies, and competitive insights.
    Act as the bridge between marketing campaigns and sales execution, ensuring lead quality and handoff efficiency.
  6. Marketing Operations
    Ensure the marketing tech stack, including HubSpot, is optimized for campaign execution and data tracking.
    Streamline processes across the marketing team to ensure efficient collaboration and execution.
  7. Coordination with Product
    Collaborate with the Product team to align messaging with product development and feature rollouts.
    Ensure that marketing content reflects Codup's unique value propositions and tailored solutions.

Skills & Qualifications

  1. Experience: 7+ years in marketing roles, with at least 3 years in a leadership or director-level position.
  2. Leadership: Proven ability to lead and develop high-performing teams.
  3. Analytical Expertise: Strong analytical skills with experience in campaign performance tracking, CRM data, and marketing analytics tools.
  4. Strategic Partnerships: Expertise in managing and optimizing partner relationships and co-marketing efforts.
  5. Collaboration: Exceptional cross-functional coordination skills, particularly with sales and product teams.
  6. Tech Proficiency: Proficiency with marketing and sales tools, including HubSpot, Google Analytics, and ABM platforms.

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Internet Publishing

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