Lead App Store Optimization

4 days ago

Multan, Punjab, Pakistan BurjSoft Full time

Company Description

BurjSoft is a custom software development consulting company specializing in designing and developing scalable and high-performance web and mobile applications. We focus on enterprise and customer-facing applications across diverse platforms, including desktop, native mobile, and big data solutions. Leveraging machine learning, our work prioritizes high code quality, comprehensive test coverage, and optimal technology selection. We are committed to accurate estimations, on-time delivery, and staying within budget through our Agile approach, characterized by short iterations and frequent demos to deliver incremental releases.

Role Description

This is a full-time on-site role located in Multan for a Lead App Store Optimization (ASO) Specialist. The Lead ASO Specialist will be responsible for developing and implementing ASO strategies to improve app visibility and conversion rates across various app stores. Daily tasks include conducting keyword research, analyzing performance metrics, optimizing app store listings, running competitive analysis, and collaborating with cross-functional teams to drive app store ranking improvements and user acquisition efforts. The role also involves staying current with industry trends and best practices in ASO.

Qualifications

  • Must be available for our on site office in Multan
  • 5+ years of experience as ASO
  • Experience with App Store Optimization techniques and practices
  • Proficiency in keyword research and competitive analysis
  • Ability to optimize app store listings
  • Strong analytical skills for performance metrics analysis
  • Knowledge of mobile app marketing and user acquisition strategies
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with cross-functional teams
  • Bachelor's degree in Marketing, Business, or a related field
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