
Senoir PPC Manager
3 days ago
6 days ago Be among the first 25 applicants
Join Verso, a 360 multimedia solutions brand, as our Senior PPC Manager in Islamabad. We seek a highly experienced and strategic paid search expert with a strong grasp of AI in PPC, ready to lead our efforts and collaborate across digital teams.
Key Responsibilities:
- Develop, execute, and manage high-performance PPC strategies across major platforms (Google Ads, Bing Ads, Paid Social), leveraging AI-driven insights and tools.
- Oversee campaign structure, keyword strategy, bidding (including automated strategies), ad copy (potentially AI-assisted), and landing page optimization for maximum ROI.
- Manage and optimize significant advertising budgets effectively.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations.
- Collaborate seamlessly with SEO, Content, Social Media, and other digital marketing teams for integrated strategies.
- Stay current with PPC trends, platform updates, and cutting-edge advancements in AI digital advertising technologies.
- Potentially mentor junior team members and refine PPC processes.
Qualifications:
- Minimum 8 years of progressive, hands-on experience exclusively in Paid Per Click (PPC) advertising.
- Proven track record of managing large budgets and delivering strong ROI.
- Expert proficiency in Google Ads and Bing Ads is essential.
- Well-versed in AI PPC strategies and different AI technologies that support PPC, such as those used for bidding, targeting, ad creation, and analysis.
- Strong experience with Paid Social Media advertising (Facebook, Instagram, LinkedIn, etc.) is highly advantageous.
- Advanced analytical skills and proficiency in using data for optimization.
- Experience with conversion tracking, audience targeting, and advanced optimization techniques.
- Ability to collaborate effectively with cross-functional digital marketing teams.
- Experience in mentoring or team leadership is a plus.
Bonus Points:
- Google Ads and other relevant platform certifications.
- Experience managing PPC for diverse industries or complex account structures.
- Experience with advanced tracking and analytics tools (e.g., Google Tag Manager, Google Analytics 4).
- Knowledge of the digital advertising landscape in North America and the MENA region.
Why Join Verso?
Join a collaborative team at a leading multimedia brand.
How to Apply:
Submit your resume and cover letter to hr@verso.inc, highlighting your 8+ years of strategic PPC experience, including your expertise in AI PPC.
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesInternet Marketplace Platforms
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