Senoir PPC Manager

4 weeks ago

Islamabad, Islamabad, Pakistan Verso Full time

6 days ago Be among the first 25 applicants

Join Verso, a 360 multimedia solutions brand, as our Senior PPC Manager in Islamabad. We seek a highly experienced and strategic paid search expert with a strong grasp of AI in PPC, ready to lead our efforts and collaborate across digital teams.

Key Responsibilities:

  • Develop, execute, and manage high-performance PPC strategies across major platforms (Google Ads, Bing Ads, Paid Social), leveraging AI-driven insights and tools.
  • Oversee campaign structure, keyword strategy, bidding (including automated strategies), ad copy (potentially AI-assisted), and landing page optimization for maximum ROI.
  • Manage and optimize significant advertising budgets effectively.
  • Analyze campaign performance data, generate insightful reports, and provide actionable recommendations.
  • Collaborate seamlessly with SEO, Content, Social Media, and other digital marketing teams for integrated strategies.
  • Stay current with PPC trends, platform updates, and cutting-edge advancements in AI digital advertising technologies.
  • Potentially mentor junior team members and refine PPC processes.

Qualifications:

  • Minimum 8 years of progressive, hands-on experience exclusively in Paid Per Click (PPC) advertising.
  • Proven track record of managing large budgets and delivering strong ROI.
  • Expert proficiency in Google Ads and Bing Ads is essential.
  • Well-versed in AI PPC strategies and different AI technologies that support PPC, such as those used for bidding, targeting, ad creation, and analysis.
  • Strong experience with Paid Social Media advertising (Facebook, Instagram, LinkedIn, etc.) is highly advantageous.
  • Advanced analytical skills and proficiency in using data for optimization.
  • Experience with conversion tracking, audience targeting, and advanced optimization techniques.
  • Ability to collaborate effectively with cross-functional digital marketing teams.
  • Experience in mentoring or team leadership is a plus.

Bonus Points:

  • Google Ads and other relevant platform certifications.
  • Experience managing PPC for diverse industries or complex account structures.
  • Experience with advanced tracking and analytics tools (e.g., Google Tag Manager, Google Analytics 4).
  • Knowledge of the digital advertising landscape in North America and the MENA region.

Why Join Verso?

Join a collaborative team at a leading multimedia brand.

How to Apply:

Submit your resume and cover letter to hr@verso.inc, highlighting your 8+ years of strategic PPC experience, including your expertise in AI PPC.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesInternet Marketplace Platforms

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