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Sr. Content Writer
4 weeks ago
Agency Partner Interactive is an experience design & technology partner to clients large and small. We believe that great ideas are only as good as how well they perform. Our passion is for pushing the boundaries of our ideas within the limits of what's possible. We are not satisfied until we are achieving industry-leading results in the market.
Job Responsibilities:
- Develop and refine content strategies aligned with client objectives and company-wide goals.
- Ensure consistency in brand voice, target audience engagement, and messaging.
- Conduct competitive analyses, audience research, and SEO assessments to guide strategy.
- Prioritize content initiatives based on research and strategic direction.
- Create and maintain content calendars for blogs, social media, email campaigns, and digital channels.
- Outline publication schedules to ensure timely content delivery.
- Research industry trends, audience interests, and competitor activities for relevant content.
- Produce timely and impactful content based on in-depth research.
- Apply SEO best practices (keyword research, meta tags, link-building) to boost visibility.
- Drive organic traffic from U.S. markets through optimized content.
- Update existing content using performance metrics and industry standards.
- Enhance engagement and conversions through continuous optimization.
- Write, edit, and proofread high-quality copy for various platforms (blogs, newsletters, press releases, landing pages, social media, email).
- Tailor content to U.S. audiences with industry-specific tone and style.
- Adapt messaging to match individual client brand voices.
- Oversee content distribution across channels, aligning with campaign goals and calendars.
- Leverage analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor content performance (traffic, engagement, conversions).
- Derive data-driven insights from performance metrics.
- Prepare regular reports on key metrics with actionable recommendations.
- Optimize content strategy to maximize ROI based on analysis.
- Manage end-to-end content projects, from ideation to post-launch analysis.
- Secure stakeholder buy-in and ensure timely publication.
- Coordinate with creative, marketing, and development teams for brand consistency.
- Ensure timely delivery of assets and alignment with marketing initiatives.
- Communicate content plans, timelines, and results to stakeholders.
- Incorporate feedback while maintaining strategic focus.
- Propose innovative ideas, formats, and channels to enhance brand engagement.
- Amplify market reach through creative content delivery methods.
- Serve as a strategic advisor on content-related matters.
- Guide teams on effective storytelling and brand positioning for U.S. audiences.
Required Qualifications:
- Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
- 2 to 3 years of professional writing experience, with a track record in content strategy and digital marketing aimed at U.S. audiences.
- Strong knowledge of SEO principles, analytics, and web content management systems (e.g., WordPress, HubSpot).
- Excellent communication skills (written and verbal), with demonstrable success in producing compelling, results-driven content.
Preferred Qualifications:
- Stay current with industry best practices and emerging content technologies.
- Monitor digital marketing trends to evolve the content function.
- Stay ahead of digital content trends, algorithm changes, and market shifts.
- Proactively adjust strategies to reflect current trends and insights.
