SEO Specialist

2 weeks ago

Karachi, Sindh, Pakistan The White Hat Company Full time
SEO Specialist
The White Hat Company, Pakistan

Responsibilities:

  • Optimizing copy and landing pages for search engine optimization.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.
  • Researching and implementing content recommendations for organic SEO success.
  • Tracking, reporting, and analyzing website analytics.
  • Performing ongoing keyword discovery, expansion, and optimization.
  • Researching and analyzing competitor links.
  • Developing and implementing a link building strategy.
  • Working with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Collaborating with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Executing tests, collecting and analyzing data and results, and identifying trends and insights to achieve maximum ROI.
Job Specification
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, Cognitive SEO, Semrush, StatCounter).
  • Experience with A/B and multivariate experiments.
  • In-depth knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.

Information Technology and Services - Karachi, Pakistan

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