
App Store Optimization
2 weeks ago
2 days ago Be among the first 25 applicants
Responsibilities:
- Develop and implement ASO strategies to improve the rankings and visibility of mobile games in the App Store, Google Play Store, and other relevant game platforms.
- Conduct in-depth keyword research and analysis focused on mobile games, identifying growth opportunities through tailored metadata optimization.
- Optimize game titles, descriptions, screenshots, videos, and other creative assets to effectively engage players and reflect the unique aspects of the game.
- Monitor and analyze key mobile game metrics such as DAU, MAU, Retention Rates, and ARPU, adjusting strategies to optimize these metrics.
- Collaborate with design, development, and marketing teams to create visually compelling and on-brand assets for mobile game store pages.
- Stay current with the latest industry trends, app store algorithms, and ASO best practices within the gaming world, applying this knowledge to maintain a competitive edge.
- Lead A/B testing for various ASO elements like game descriptions, icons, screenshots, etc., to determine which strategies maximize installs and engagement.
- Manage and respond to user reviews, ensuring a positive brand image, addressing concerns, and taking action on user feedback.
- Prepare detailed, data-driven reports on ASO performance, identifying insights and recommending strategies for further optimization.
- Engage with gaming communities on social media, forums, etc., to gather feedback and foster a positive relationship with players that can influence ASO efforts.
- Develop and execute mobile game ad campaigns on Google Ads, focusing on user acquisition, retention, and ROI.
- Optimize Google Ads campaigns including Universal App Campaigns to maximize app installs, user engagement, and return on ad spend (ROAS).
Required Skills and Qualifications:
- Proficiency with ASO tools such as Sensor Tower, App Annie, Mobile Action, and other industry-specific analytics tools (e.g., GameAnalytics, Adjust, or Apptentive).
- Strong knowledge of game-specific metrics and KPIs such as DAU, MAU, ARPU, and Retention Rates.
- Experience with localization and market-specific ASO strategies.
- Excellent communication skills, with the ability to write engaging copy for gaming audiences and collaborate effectively across teams.
- Familiarity with cross-promotion strategies and retargeting in the context of mobile games.
- Experience with Google Ads, specifically for running app campaigns to drive mobile game installs and user acquisition, is mandatory.
- Ability to work independently, prioritize tasks, and thrive in a fast-paced, creative, and team-oriented environment.
Entry level
Employment typeFull-time
Job functionSales and Business Development
IndustriesIT Services and IT Consulting
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