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SEO And Digital Marketing Expert

4 weeks ago

Islamabad, Islamabad, Pakistan Divine Associates Full time

We are looking for an SEO and Digital Marketing Expert with excellent communication skills in English (written & verbal).

Roles and Responsibilities
  1. Review and analyze client sites for areas needing improvement.
  2. Expertise in Technical SEO, On-Page SEO, and Off-Page SEO.
  3. Execute on-site and off-site SEO strategies.
  4. Prepare detailed strategy reports.
  5. Maintain knowledge of standard and current SEO practices.
  6. Keyword research and selection.
  7. Utilize SEO tools effectively.
  8. Research and implement SEO recommendations.
  9. Develop and implement link-building strategies.
  10. Ensure SEO best practices are properly implemented.
  11. Create and execute SEO-based strategies.
  12. Generate SEO-optimized tags.
  13. Stay updated with Google Algorithm updates.
  14. Update WordPress websites as needed.
  15. Create or update website content as per requirements.
  16. Measure and report the performance of SEO campaigns against goals (ROI and KPIs).
  17. Recommend changes to website architecture, content, linking, and other factors to improve SEO rankings for target keywords.
  18. Manage Google, Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok ads campaigns.
  19. Handle ad account creation.
  20. Manage all social media accounts.
  21. Fix issues related to iOS 14.5 update.
  22. Research hot & cold audiences.
  23. Set up Pixel and Catalog.
  24. Implement Facebook Conversion API.
  25. Schedule posts, ensure event match quality, verify domains, and manage server-side tracking.
Job Specification

Candidate should possess knowledge of marketing strategies, product development, competitive strategies, consumer research, industry trends, and usability best practices.

Familiarity with various platforms and online sales strategies to facilitate digital sales or website conversions.

Knowledge of web design and attention to detail.

Excellent communication and collaboration skills.

Strong organizational and leadership skills.

Analytical mindset with numerical aptitude.

Knowledge of HTML/CSS and experience with SEO reporting.

Familiarity with tools like Conductor, Screaming Frog, MOZ, and web analytics tools such as Google Analytics and Web Trends.

Fresh candidates are also encouraged to apply.

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