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Digital Marketing Manager

4 weeks ago

Lahore, Punjab, Pakistan JICS Tech Full time

Job Title: Digital Marketing Manager (On-Site Job)

Location: Johar Town Phase 1 Lahore

About Vairt.com:
Vairt.com is a leading real estate investment firm, committed to transforming the property investment landscape through technology-driven solutions. Our aim is to make high-quality real estate investments accessible to a global audience. We are looking for an innovative Digital Marketing Manager to enhance our online presence and drive effective digital marketing campaigns.

Position Overview:
The Digital Marketing Manager will be instrumental in developing, implementing, and managing marketing campaigns that promote the offerings of our company. This role requires a high level of creativity, attention to detail, and project management skills.

Key Responsibilities:

  • Develop and oversee a digital marketing strategy that aligns with the company's goals.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Design, build, and maintain our social media presence across all digital channels.
  • Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners as required.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

  • Bachelor's or Master degree in Marketing or a related field.
  • Proven 5 Years plus working experience in digital marketing, particularly within the industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.

A Digital Marketing Manager needs a diverse set of skills to excel in today's fast-paced online environment. Here are some key skills and competencies:

  • Strategic Thinking: Ability to develop comprehensive digital marketing strategies aligned with business goals and target audience needs.
  • Data Analysis: Proficiency in analyzing data from various digital channels (e.g., Google Analytics, social media insights) to measure performance, identify trends, and make data-driven decisions.
  • SEO/SEM: Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to improve online visibility and drive targeted traffic.
  • Content Marketing: Skills in creating, curating, and managing content across different platforms to engage audiences and drive conversions.
  • Social Media Management: Experience in managing social media accounts, creating engaging content, and running targeted advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • PPC Advertising: Understanding of Pay-Per-Click (PPC) advertising strategies and platforms like Google Ads and Bing Ads to drive traffic and conversions.
  • Email Marketing: Ability to design and execute email marketing campaigns, including list management, segmentation, and performance tracking.
  • Marketing Automation: Familiarity with marketing automation tools (e.g., HubSpot, Marketo) to streamline and optimize marketing processes and campaigns.
  • Graphic Design: Basic skills in graphic design and familiarity with design tools like Adobe Creative Suite or Canva for creating visual content.
  • Project Management: Strong organizational skills to manage multiple projects simultaneously, coordinate with different teams, and meet deadlines.
  • Customer Relationship Management (CRM): Understanding of CRM systems (e.g., Salesforce) for managing and analyzing customer interactions and data.
  • Communication Skills: Excellent written and verbal communication skills for creating compelling content, collaborating with teams, and interacting with clients or stakeholders.
  • Adaptability and Learning: Ability to stay up-to-date with the latest digital marketing trends, tools, and technologies, and adapt strategies accordingly.
  • Technical Skills: Basic knowledge of HTML/CSS and understanding of website development and user experience (UX) principles can be beneficial.
  • Budget Management: Experience in managing budgets and allocating resources effectively to maximize ROI.

Job Rewards and Benefits: Communication, Leaves

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