Design Lead

2 weeks ago

Lahore, Punjab, Pakistan StudyWise Full time

We are looking for a strategic Design Lead to oversee all aspects of graphic, digital, and UI/UX design. The ideal candidate will be responsible for developing and maintaining a strong visual identity across all platforms, ensuring high-quality, engaging, and conversion-driven designs for websites, social media, marketing campaigns, and branding materials.

Key Responsibilities:
  1. Design Strategy & Leadership:
    • Lead and oversee all design projects, from concept to execution.
    • Develop and maintain brand identity, visual guidelines, and creative assets.
    • Collaborate with marketing, content, and product teams to align design with business goals.
    • Ensure consistency and high-quality visuals across all digital and print materials.
  2. Graphic & Digital Design:
    • Create compelling marketing materials, social media graphics, brochures, presentations, and advertising creatives.
    • Design engaging web pages, landing pages, and email templates with a focus on conversion optimization.
    • Optimize images, videos, and visuals for various platforms (website, social media, paid ads, etc.).
  3. UI/UX & Website Optimization:
    • Oversee the design and enhancement of web and mobile user interfaces to ensure a seamless user experience.
    • Conduct UX research, wireframing, and prototyping to improve website usability and conversions.
    • Work with developers to implement responsive, visually appealing, and high-performing websites.
  4. Team & Project Management:
    • Lead and mentor a team of graphic designers, UI/UX designers, and video editors.
    • Manage multiple design projects, ensuring deadlines, quality, and creative direction are met.
    • Review and provide feedback on designs to maintain high creative standards.
  5. Innovation & Trend Analysis:
    • Stay updated on design trends, tools, and best practices to bring fresh, innovative ideas.
    • Experiment with AI tools, animations, and interactive designs to enhance user engagement.
    • Ensure designs comply with SEO, accessibility, and digital marketing best practices.
Requirements

Education: Bachelor's/Master's degree in Graphic Design, UI/UX, Fine Arts, Multimedia, or a related field.

Experience: 5+ years in graphic design, UI/UX, branding, or digital media, with at least 2 years in a leadership role.

Skills & Expertise:

  • Expert in Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects, Premiere Pro, InDesign).
  • Proficiency in UI/UX tools (Figma, Sketch, InVision, Adobe XD).
  • Strong understanding of branding, typography, and color theory.
  • Experience with website design (WordPress, Web flow, Elementor) and front-end basics (HTML, CSS) is a plus.
  • Ability to analyze user behavior and optimize designs for engagement and conversions.
  • Excellent project management and leadership skills.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Consulting

Industries

Public Relations and Communications Services

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