Social Media Manager

Position Title: Social Media Manager

Job Timings: 09:00 AM to 05:00 PM

Reporting to: Managing Director

Department: Marketing

Location: Bahria Town Phase 4, Rawalpindi

About Us: Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose: We are looking for a Social Media Manager to handle organic social media for multiple clients across diverse industries, primarily in North America. The role focuses on strategy, content oversight, and quality assurance while staying current with platform trends and maintaining a consistent, professional online presence.

• Bachelor\u2019s or Master\u2019s in a relevant field from a reputed local/foreign University
• Certification in social media management is a plus (not mandatory)

• Minimum 4 years of proven working experience in a related field

• A wide range of challenging assignments with development opportunities
• Continuous coaching through formal training and day-to-day mentoring
• Dynamic and respectful work environment with focus on work/life balance
• Competitive compensation package aligned with qualifications and experience
• Equal employment opportunity based on merit

• Manage social media presence for global clients across North America in a variety of industries
• Develop and oversee monthly content plans, ensuring consistency, personalization, and client preference alignment
• Collaborate with design and client success teams for content creation, approvals, and on-brand visuals
• Ensure all content passes QA checks for spelling, formatting, links, and platform-specific rules before publishing
• Schedule approved content across platforms using social media scheduling tools; maintain accuracy and timeliness
• Monitor and respond to online reviews, messages, and mentions to support reputation management
• Track KPIs for content accuracy, timeliness, and engagement metrics; prepare performance documentation
• Stay updated on algorithm changes, platform updates, and best practices; adjust strategies proactively
• Research trends, holidays, and industry topics for relevant, engaging content ideas
• Support basic SEO efforts through optimized social content and local visibility initiatives
• Innovate and launch new initiatives to improve engagement, quality, and workflow efficiency
• Maintain organized record-keeping for approvals, reports, and monthly archives in shared drives
• Ensure all deadlines are met for planning, design approvals, and scheduling workflows
• Perform other social media or marketing tasks as required

• Minimum 4 years' experience managing social media for multiple clients; North America experience preferred
• Proven ability to manage 25+ brands across diverse industries while maintaining quality and deadlines
• Strong attention to detail; zero tolerance for errors in content accuracy or scheduling
• Familiarity with social media scheduling tools and native platform managers (Meta Suite, LinkedIn, X)
• Excellent written and spoken English with strong communication and client-facing skills
• Ability to track KPIs and report on social media performance metrics
• Knowledge of reputation management and evolving digital trends
• Basic understanding of SEO principles for social content visibility
• Capable of independent work while collaborating across design, client success, and marketing teams
• Adaptability to changing algorithms, new tools, and emerging digital best practices
• Strong multitasking skills; proactive and deadline-driven approach to project delivery
• Creative mindset with the ability to propose and lead new digital initiatives

• Competitive Salary
• Transport Allowance
• 2 x Eid Bonus [25% of Base Salary]
• Annual Bonus [Up to 50% of Base Salary]
• Medical Insurance
• EOBI
• OPD Allowance
• Provident Fund
• Gym Reimbursement
• National Holidays [All National Holidays]
• Marriage Leaves [Up to 1 Week]
• Annual Leaves
• Maternity/Paternity Leaves
• Casual/Sick Leaves [8 Days/Year]

As an equal employment opportunity provider, Reach First makes all decisions of employment decisions purely based on merit.